Director,PerformanceMarketing

Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP! At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily. The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, we operate in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely. What You’ll Do You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. You will also build and operate Scopely’s first UA pod in China. This role partners closely with Product, Finance, Analytics, Growth Marketing, Creative, and Data Engineering, and sits within Scopely’s Performance Marketing organization. Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms) Establish and optimize full-funnel measure