Company
Healthcare
Director,PayerMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Payer Marketing. Skills: Payer marketing, Strategic narrative development, Value proposition, Stakeholder influence. Develop strategic payer narrative. Refine strategic payer narrative”
Industry & Context.
Strategic mindset; Execution capabilities
Travel up to 25%
What They're Looking For.
Must Have
Bachelor's degree, 12+ years experience, 3+ years leadership experience, Deep understanding of payer organizations, Proven ability to develop strategic narratives, Exceptional communication skills, Storytelling skills, Presentation skills, Executive engagement skills, Experience translating complex information, Cross-functional leadership skills, Ability to influence stakeholders, Strategic mindset, Execution capabilities, Ability to manage multiple priorities
Nice to Have
Experience with healthcare sales, Experience with payer account management, Experience with payer marketing, Experience with healthcare commercial functions, Experience managing teams, Experience managing strategic initiatives, Experience managing cross-functional programs, Experience with healthcare economics, Experience with reimbursement models, Experience with healthcare market dynamics, Experience with value propositions, Experience with payer audiences, Experience with executive stakeholders, Experience with market-facing messaging, Experience with fast-paced environment, Experience with collaborative environment
What You'll Do.
Develop strategic payer narrative
Refine strategic payer narrative
Establish value proposition
Communicate value proposition
Integrate clinical outcomes
Integrate economic benefits
Integrate operational capabilities
Architect payer-focused messaging
Translate industry trends
Translate market dynamics
Translate strategic objectives
Develop compelling narratives
Partner with commercial teams
Partner with field teams
Convert payer strategy to messaging
Convert payer strategy to tools
Convert payer strategy to enablement
Support customer engagement
Guide thought leadership initiatives
Guide external payer communications
Strengthen market awareness
Strengthen organizational credibility
Collaborate with executive leadership
Communicate strategic vision
Communicate competitive differentiation
Communicate business impact
Lead cross-functional planning
Align marketing teams
Align payer strategy teams
Align health economics teams
Align customer experience teams
Align medical affairs teams
Ensure messaging integration
Integrate messaging into brand strategies
Integrate messaging into go-to-market plans
Integrate messaging into customer engagement programs
Promote culture of accountability
Promote culture of innovation
Promote culture of teamwork
Promote culture of inclusion
Promote culture of operational excellence
How You'll Work.
Team & Collaboration
Cross-functional planning; Cross-functional alignment; Marketing teams; Sales teams; Payer strategy teams; Health economics teams; Customer experience teams; Medical affairs teams; Product teams; Commercial teams; Field teams
Communication Scope
Executive engagement; Payer stakeholder communication; Strategic vision communication; Competitive differentiation communication; Business impact communication
Process & Methodology
Cross-functional programs
Full Job Description
## Accountabilities Develop, own, and continuously refine the organization's strategic payer narrative, ensuring alignment with business priorities and market opportunities. Establish and communicate a differentiated value proposition that integrates clinical outcomes, economic benefits, and operational capabilities. Serve as the primary architect of payer-focused messaging across product, portfolio, and enterprise-level strategies. Translate healthcare industry trends, market dynamics, and strategic objectives into compelling narratives for payer stakeholders. Partner with commercial and field teams to convert payer strategy into practical messaging, tools, and enablement resources that support customer engagement. Guide thought leadership initiatives and external payer communications, strengthening market awareness and organizational credibility. Collaborate with executive leadership to communicate strategic vision, competitive differentiation, and business impact. Lead cross-functional planning and alignment across marketing, sales, payer strategy, health economics, customer experience, medical affairs, and product teams. Ensure consistent integration of payer-focused messaging into brand strategies, go-to-market plans, and customer engagement programs. Promote a culture of accountability, innovation, teamwork, inclusion, and operational excellence. Requirements: Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Technology, or a related field. 12+ years of progressive experience in healthcare sales, payer account management, payer marketing, or related healthcare commercial functions. 3+ years of leadership experience managing teams, strategic initiatives, or cross-functional programs. Deep understanding of payer organizations, healthcare economics, reimbursement models, and healthcare market dynamics. Proven ability to develop strategic narratives and value propositions that resonate with payer audiences and executive stakeholde
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