Capital One
Software
Director,PartnerMarketingManager,CapitalOneSoftware
“Director, Partner Marketing Manager, Capital One Software at Capital One. Skills: Partner Marketing Strategy, Global Partner Marketing Program Development, Demand Generation, Go-to-Market Execution, Partner Ecosystem Management. Build the global partner marketing program to include annual to-partner/thru-partner marketing plans, budgets, and metrics in alignment with revenue objectives.. Shape funding strategies for partner marketing initiatives — including the use of contra revenue, MDF (market”
What You'll Achieve.
Turn our partners into a high-performance growth engine by creating key programs, co-branded thought leadership, and scalable demand generation activities.; Alignment with revenue objectives.; ROI targets; Measurement of partner impact; Drive measurement of ROI for partner ecosystem marketing investments, incentives, programs, and activities.
Industry & Context.
What They're Looking For.
Must Have
Bachelor's Degree, At least 6 years of experience in channel partner and alliances marketing, At least 5 years collaborating across diverse business functions (for example: alliances, engineers, architects, resellers, distributors, integrators, cloud service providers, consultants, agents, solution providers), At least 6 years of experience driving GTM partner ecosystem practices and processes (for example: joint business planning, partner enablement, co-selling, market development funds, partner relationship management), At least 5 years of experience with indirect marketing processes, deliverables, and tools (for example: SEO, Content Strategy, Case Studies, White papers), At least 6 years of experience in product marketing or product management for data management, data observability, or technical B2B SaaS company
Nice to Have
Ability to understand how AI is transforming B2B marketing as it relates to creating personalized partner experiences, content, and co-marketing initiatives, Knowledge of partner incentive programs like MDF, referral rewards, and performance awards, Demonstrated ability to successfully take initiatives from 0 to 1, Demonstrated experience marketing data products (for example: data clouds, data management tools, data optimization solutions, or data observability and governance platforms), understanding of the competitive landscape within the data management market, including key players, their strengths and weaknesses, and emerging trends, Understanding of partner marketing approaches of to, thru, with and for, Demonstrated experience identifying, measuring and reporting on partner performance success metrics
What You'll Do.
Build the global partner marketing program to include annual to-partner/thru-partner marketing plans
and metrics in alignment with revenue objectives.
Shape funding strategies for partner marketing initiatives — including the use of contra revenue
MDF (market development funds)
and opex — ensuring alignment with business priorities
and partner performance tiers.
Create processes and identify technologies (e. g.
marketing automation tools
communities) to support partner marketing
regulatory compliance
and measurement of partner impact.
Drive measurement of ROI for partner ecosystem marketing investments
Create compelling joint value propositions and messaging
and maintain a library of partner-facing assets
including co-branded pitch decks
and "battlecards" to help partners sell our solution effectively.
Manage the "Partner Portal" and newsletters to keep our ecosystem informed on product updates
and new marketing resources.
How You'll Work.
Team & Collaboration
Work with internal sales, product, and marketing teams to align on priorities and deliver cohesive GTM execution and support partner needs.; Integrate into a Partners Account Based Marketing Strategies for priority and named accounts.
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