Avante

SaaS

Director,PartnerMarketing

$170–200k Seattle, Washington, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Partner Marketing at Avante. Skills: Partner marketing, Pipeline generation, Channel marketing, GM role. Own partner marketing strategy end to end. Run partner marketing as a GM”

What You'll Achieve.

Own the number; Drive partner-sourced pipeline; Grow pipeline; Increase visibility; More brokers knowing pitch; More client conversations; Generate pipeline from events; Launch repeatable marketing plans; Manage budget against pipeline; Double down on production; Wind down non-producers

Industry & Context.

SaaS
Problems you'll solve

Root cause analysis; Troubleshooting; Data-driven decision making

What They're Looking For.

Must Have

8 to 12 years B2B marketing experience, 4 to 5+ years partner marketing experience, Owned partner marketing function or strategy end to end

Nice to Have

Came up on partner or channel-sales side, Run substantive marketing programs at scale

What You'll Do.

Own partner marketing strategy end to end

Run partner marketing as a GM

Market Avante to prospective broker firms

Market to top producers

Activate existing partners through co-marketing

Own partner-sourced pipeline by motion

Quarterback people across the company

Set direction for partner marketing

Build partner marketing programs

Pull people in at the right time

Win new partner firms

Build marketing to reach leadership

Develop account-based programs

Create executive moments

Produce category-defining content

Build programs for top producers

Create producer spotlights

Create ready-to-send assets

Own partner communications engine

Share success stories

Provide product updates

Run partner education at scale

Build and execute webinars

Conduct lunch-and-learns

Host partner-facing events

Teach brokers Avante's pitch

Own regional event program

Work with partners on client events

Build co-branded collateral

Develop co-marketing playbooks

Build tier-by-tier playbooks

Define partnership launch plans

Run partner marketing like a P&L

Measure partner-sourced pipeline

Manage budget against pipeline

Double down on production

Wind down what doesn't produce

Own partner marketing story in QBRs

Own forecast in leadership reviews

Own marketing relationship with partner organizations

Build trust with marketing leaders

Build trust with practice leads

Be responsive to partner ideas

Re-evaluate toolkit quarterly

Act on 70% of information

Get work in front of people

Review and refine all output

Stand behind all output

Take on hard problems

Celebrate wins loudly

Name specific behaviors

Build scalable advantages

Be expert on AI in function

Learn adjacent functions

Translate learning into action

Say uncomfortable things early

Raise missed commitments directly

Raise quality gaps directly

Surface problems when small

Prioritize customer-facing work

Close the loop every time

How You'll Work.

Team & Collaboration

Partner enablement lead; Product Marketing Manager; CRO and AEs; Field marketing; Marketing leader; Practice lead; Cross-functional teams

Communication Scope

Executive moments; Presentations; Reporting

Process & Methodology

Roadmap planning, Budget management

Full Job Description

## The Role You are the marketing arm of Avante's partner ecosystem. Benefits brokers, consultants, and communications firms are how Avante gets in front of most of our prospects, and the programs that reach thousands of producers across those firms are what turn partnerships into pipeline. We're hiring a Director of Partner Marketing to own that strategy end to end. You'll run partner marketing as a GM across three motions: a tops-down motion that markets Avante to the leadership of prospective broker and consultant firms to bring new firms into the ecosystem; a bottoms-up motion that markets to and with the top producers inside those firms so they choose to lead with Avante in front of their clients; and an activation motion that keeps existing partners producing through co-marketing, enablement, roadshows, and campaigns. You own the number: partner-sourced pipeline by motion, program, partner, and region, and you decide where to invest next. This is a GM role for the partner channel. You own the partner marketing strategy and the number, and you make it happen by quarterbacking the people across the company who plug in: the partner enablement lead on training and skills, the Product Marketing Manager on positioning and messaging, the CRO and AEs on deal-level moments, and field marketing on in-market execution. You set the direction, build the programs, pull the right people in at the right time, and make sure the work ships. You'll report to the Head of Marketing and own the partner marketing function. This role is a fit for someone with roughly 8 to 12 years of B2B marketing experience, including 4 to 5+ years focused on partner, channel, or alliance marketing, with at least some of that time owning a partner marketing function or strategy end to end rather than executing inside someone else's. We're also open to operators who came up on the partner or channel-sales side and have run substantive marketing programs at scale: co-marketing, enablement, and partner

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