Avante
SaaS
Director,PartnerMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Partner Marketing at Avante. Skills: Partner marketing, Pipeline generation, Channel marketing, GM role. Own partner marketing strategy end to end. Run partner marketing as a GM”
What You'll Achieve.
Own the number; Drive partner-sourced pipeline; Grow pipeline; Increase visibility; More brokers knowing pitch; More client conversations; Generate pipeline from events; Launch repeatable marketing plans; Manage budget against pipeline; Double down on production; Wind down non-producers
Industry & Context.
Root cause analysis; Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
8 to 12 years B2B marketing experience, 4 to 5+ years partner marketing experience, Owned partner marketing function or strategy end to end
Nice to Have
Came up on partner or channel-sales side, Run substantive marketing programs at scale
What You'll Do.
Own partner marketing strategy end to end
Run partner marketing as a GM
Market Avante to prospective broker firms
Market to top producers
Activate existing partners through co-marketing
Own partner-sourced pipeline by motion
Quarterback people across the company
Set direction for partner marketing
Build partner marketing programs
Pull people in at the right time
Win new partner firms
Build marketing to reach leadership
Develop account-based programs
Create executive moments
Produce category-defining content
Build programs for top producers
Create producer spotlights
Create ready-to-send assets
Own partner communications engine
Share success stories
Provide product updates
Run partner education at scale
Build and execute webinars
Conduct lunch-and-learns
Host partner-facing events
Teach brokers Avante's pitch
Own regional event program
Work with partners on client events
Build co-branded collateral
Develop co-marketing playbooks
Build tier-by-tier playbooks
Define partnership launch plans
Run partner marketing like a P&L
Measure partner-sourced pipeline
Manage budget against pipeline
Double down on production
Wind down what doesn't produce
Own partner marketing story in QBRs
Own forecast in leadership reviews
Own marketing relationship with partner organizations
Build trust with marketing leaders
Build trust with practice leads
Be responsive to partner ideas
Re-evaluate toolkit quarterly
Act on 70% of information
Get work in front of people
Review and refine all output
Stand behind all output
Take on hard problems
Celebrate wins loudly
Name specific behaviors
Build scalable advantages
Be expert on AI in function
Learn adjacent functions
Translate learning into action
Say uncomfortable things early
Raise missed commitments directly
Raise quality gaps directly
Surface problems when small
Prioritize customer-facing work
Close the loop every time
How You'll Work.
Team & Collaboration
Partner enablement lead; Product Marketing Manager; CRO and AEs; Field marketing; Marketing leader; Practice lead; Cross-functional teams
Communication Scope
Executive moments; Presentations; Reporting
Process & Methodology
Roadmap planning, Budget management
Full Job Description
## The Role You are the marketing arm of Avante's partner ecosystem. Benefits brokers, consultants, and communications firms are how Avante gets in front of most of our prospects, and the programs that reach thousands of producers across those firms are what turn partnerships into pipeline. We're hiring a Director of Partner Marketing to own that strategy end to end. You'll run partner marketing as a GM across three motions: a tops-down motion that markets Avante to the leadership of prospective broker and consultant firms to bring new firms into the ecosystem; a bottoms-up motion that markets to and with the top producers inside those firms so they choose to lead with Avante in front of their clients; and an activation motion that keeps existing partners producing through co-marketing, enablement, roadshows, and campaigns. You own the number: partner-sourced pipeline by motion, program, partner, and region, and you decide where to invest next. This is a GM role for the partner channel. You own the partner marketing strategy and the number, and you make it happen by quarterbacking the people across the company who plug in: the partner enablement lead on training and skills, the Product Marketing Manager on positioning and messaging, the CRO and AEs on deal-level moments, and field marketing on in-market execution. You set the direction, build the programs, pull the right people in at the right time, and make sure the work ships. You'll report to the Head of Marketing and own the partner marketing function. This role is a fit for someone with roughly 8 to 12 years of B2B marketing experience, including 4 to 5+ years focused on partner, channel, or alliance marketing, with at least some of that time owning a partner marketing function or strategy end to end rather than executing inside someone else's. We're also open to operators who came up on the partner or channel-sales side and have run substantive marketing programs at scale: co-marketing, enablement, and partner
Applying for this Director, Partner Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Lever
- Lever uses a streamlined one-page form — apply in under 5 minutes.
- LinkedIn import works well; review parsed data before submitting.
- The cover letter field is optional but visible to reviewers — use it to differentiate.
- Referral codes from employees can significantly boost visibility of your application.
ANONYMOUS · UNFILTERED
What do employees actually say about Avante?
Real rants from real employees. Read before you apply.