Weber Shandwick
media and measurement
Director,PaidMedia
“Director, Paid Media at Weber Shandwick. Skills: paid media programs, strategic and tactical cross-channel media plans, client relationships, media plans that deliver against client objectives and strategies, quality control on daily workflow and media team processes, client budgets and timelines, media contracts and programs/opportunities, media opportunities, team leadership, brand strategies, media plans, agency thought leadership, new business pitches. managing a team. developing, executing,”
What You'll Achieve.
deliver against client objectives and strategies; maximum leverage is applied; profitability by client
Industry & Context.
analytical skills; understanding of KPI’s and attribution
What They're Looking For.
Must Have
8+ years of paid media experience with client and team leadership qualities, Experience planning and buying across online and offline media channels, analytical skills and understanding of KPI’s and attribution, Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers, Experience working with media management tools (e. g. Mediaocean)
What You'll Do.
and monitoring strategic and tactical cross-channel media plans for clients
grow and “own” client relationships
Understand their business and their needs and help them achieve their objectives
Lead strategic and tactical planning activities
implementing and maintaining media plans that deliver against client objectives and strategies
Evaluate recommendations and presentations before they are sent to the client
maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines
oversee reports and client billing
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Proactively investigate media opportunities and craft well-supported
articulate POVs to present to client
Keep abreast of media and industry trends that impact your client’s business
Manage and develop a team of direct reports
Maintain the workload of your team
delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills
Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry
Work closely with team to set brand strategies and develop media plans
objectively and constructively evaluate performance of direct reports
and evaluating existing team members
as well as interviewing and hiring new team members
Foster an environment which encourages intelligent risk taking
innovation and creativity
driving agency thought leadership and new business
Actively participate in new business pitches
own the financial aspects of your team – profitability by client
Partner with Media and Finance operations as it relates to media billing
Assist VP with media operations process and compliance of team members
How You'll Work.
Team & Collaboration
managing a team; developing, executing, and monitoring strategic and tactical cross-channel media plans for clients; Manage and develop a team of direct reports; delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills; Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry; Work closely with team to set brand strategies and develop media plans; Accurately, objectively and constructively evaluate performance of direct reports; Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members; Foster an environment which encourages intelligent risk taking, innovation and creativity; Partner with Media and Finance operations as it relates to media billing; Assist VP with media operations process and compliance of team members
Communication Scope
articulate POVs to present to client
Process & Methodology
client budgets and timelines, media plans
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