AG1
Wellness
Director,OrganicSocial
“Director, Organic Social at AG1. Skills: Organic social strategy, Channel ownership, Content strategy, Measurement and optimization, Team leadership. Lead the strategy, execution, and performance of AG1’s organic social presence across core channels (Instagram, YouTube). Evolve and own expansion into emerging platforms (TikTok, X, and others)”
What You'll Achieve.
Driving broader business goals; Audience growth; Engagement; Composition; Cohesive, consistent brand presence across markets; Fuel growth; Inform high-performing creative and programming; Scale execution; Maintain quality; Produce impactful content; Optimize results; Continuous improvement
Industry & Context.
Exceptional problem-solving abilities; Analytical and data-driven thinker
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Communications or a related field, 7+ years of experience leading social at best-in-class brands
Nice to Have
Experience in DTC, Wellness, and Lifestyle brands is a plus
What You'll Do.
and performance of AG1’s organic social presence across core channels (Instagram
Evolve and own expansion into emerging platforms (TikTok
Define a clear POV for each channel’s role in driving broader business goals
Establish specific success metrics (e. g.
Evolve AG1’s global social strategy in partnership with regional leads
channel-specific strategies that fuel growth and inform high-performing creative and programming
culturally relevant creative that positions AG1 within key conversations
Own the always-on (365) programming calendar
Build a social-first content engine in collaboration with Brand and Creative teams
high-volume storytelling aligned to key brand and customer moments
Evaluate the content slate and establish a structured framework to continuously refine the content playbook
Build and own a comprehensive social measurement framework
Track performance across platforms to inform strategy and optimize results
and develop the social team
Manage external partners
How You'll Work.
Team & Collaboration
Close partnership with our Paid Social team; In partnership with regional leads; In collaboration with Brand and Creative teams; Partner with Analytics to develop dashboards; Work effectively cross-functionally
Communication Scope
Proactive communicator; Uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes
Applying for this Director, Organic Social role?
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