AG1
Wellness
Director,OrganicSocial
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optimal for Director candidates.
“Director, Organic Social at AG1. Skills: Organic social strategy, Channel ownership, Content strategy, Measurement and optimization, Team leadership. Lead the strategy, execution, and performance of AG1’s organic social presence across core channels (Instagram, YouTube). Evolve and own expansion into emerging platforms (TikTok, X, and others)”
What You'll Achieve.
Driving broader business goals; Audience growth; Engagement; Composition; Cohesive, consistent brand presence across markets; Fuel growth; Inform high-performing creative and programming; Scale execution; Maintain quality; Produce impactful content; Optimize results; Continuous improvement
Industry & Context.
Exceptional problem-solving abilities; Analytical and data-driven thinker
What They're Looking For.
Must Have
Bachelor’s degree in Marketing, Business, Communications or a related field, 7+ years of experience leading social at best-in-class brands
Nice to Have
Experience in DTC, Wellness, and Lifestyle brands is a plus
What You'll Do.
and performance of AG1’s organic social presence across core channels (Instagram
Evolve and own expansion into emerging platforms (TikTok
Define a clear POV for each channel’s role in driving broader business goals
Establish specific success metrics (e. g.
Evolve AG1’s global social strategy in partnership with regional leads
channel-specific strategies that fuel growth and inform high-performing creative and programming
culturally relevant creative that positions AG1 within key conversations
Own the always-on (365) programming calendar
Build a social-first content engine in collaboration with Brand and Creative teams
high-volume storytelling aligned to key brand and customer moments
Evaluate the content slate and establish a structured framework to continuously refine the content playbook
Build and own a comprehensive social measurement framework
Track performance across platforms to inform strategy and optimize results
and develop the social team
Manage external partners
How You'll Work.
Team & Collaboration
Close partnership with our Paid Social team; In partnership with regional leads; In collaboration with Brand and Creative teams; Partner with Analytics to develop dashboards; Work effectively cross-functionally
Communication Scope
Proactive communicator; Uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes
Full Job Description
ABOUT US At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine. Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team. THE ROLE AG1 is seeking an inspired and passionate Director, Organic Social to lead and evolve how we bring our Brand to life, powering a healthy and performative customer journey through our social media ecosystem. This role will drive channel strategy and objectives, oversee planned and opportunistic/trend-driven channel programming, and lead measurement and optimization efforts in close partnership with our Paid Social team. As the steward of our “second and third homepages,” Instagram and YouTube, this role will bring a channel general manager mindset, ensuring these platforms serve as critical brand and business tentpoles. Reporting to the Chief Marketing Officer, this role will be a key member of the Marketing leadership team. This is an exciting opportunity to define and execute organic channel strategies, test new approaches, optimize our current activities and bring data and measurement to our social approach. WHAT YOU’LL DO Soc
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