Sanofi

Biopharma

Director,OmnichannelEnablementLead

$179–258k Cambridge, Massachusetts, United States FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Omnichannel Enablement Lead at Sanofi. Skills: Omnichannel Enablement, Marketing Operations, Customer Engagement. Execute Omnichannel Enablement strategy. Pull through customer engagement plans”

What You'll Achieve.

Accelerate brand marketing outcomes; Free up capacity in marketing teams; Standardize omnichannel operations processes; Improve sharing of best practice; Clarify accountabilities; Realize efficiencies; Achieve economies of scale; Maximize impact of marketing campaigns; Achieve target KPIs; Drive customer experience aligned to ambition; Ensure scalability and relevancy; Drive significant value for brands; Ensure fast speed-to-market; Achieve marketing objectives; Achieve highest return on marketing investment

Industry & Context.

Biopharma
Problems you'll solve

Continuous improvement; Continuous optimization

What They're Looking For.

Must Have

End-to-end development and execution of HCP and/or Consumer engagement plan, Maximize impact of marketing campaigns, Achieve target KPIs, Drive customer experience aligned to omnichannel ambition, Core capability roadmaps aligned with brand and GTMC vision, Ensure scalability and relevancy across book of business

What You'll Do.

Execute Omnichannel Enablement strategy

Pull through customer engagement plans

Integrate data insights

Identify and prioritize capability initiatives

Coordinate delivery of initiatives

Establish content pull through processes

Ensure fast speed-to-market

Monitor and adapt omnichannel campaigns

Advise brands on tactical shifts

Advise brands on customer engagement strategies

Design and deploy new capabilities

Enable personalized interactions

Manage third parties and vendors

Ensure capability and capacity

Explore new capabilities

Ensure sharing of best practice

Collaborate with Global

Design and deliver knowledge sharing plan

Design and deliver upskilling programs

Define delivery roadmap

Establish mechanism to assess adaptations

Drive cultural change

Champion agile mindset

Champion customer-oriented mindset

Provide first line escalation

Establish key integration opportunities

Establish key synergies

Serve as member of Enablement Directors forum

Establish new ways of working

How You'll Work.

Team & Collaboration

Cross-brand omnichannel marketing; Brand marketing teams; Orchestration analytics colleagues; Web, media, social, print colleagues; Global, Brand, Digital counterparts; Enablement Directors forum

Communication Scope

Executive presentations

Process & Methodology

Roadmap planning, Agile

Full Job Description

**Job title:** Director, Omnichannel Enablement Lead **Location:** Cambridge, MA **About the job** Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. _**The NA GTMC OC team has been created to:**_ * Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes * Free up capacity in marketing teams to focus on brand and content strategy * Accelerate and standardize omnichannel operations processes * Improve sharing of best practice * Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts * Realize efficiencies and economies of scale across the North America and Global marketing organizations _**Job Description:**_ The **NA Omnichannel Enablement Director** role is accountable for key processes that transform the brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovat

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