Sanofi
Biopharma
Director,OmnichannelEnablementLead
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“Director, Omnichannel Enablement Lead at Sanofi. Skills: Omnichannel Enablement, Marketing Operations, Customer Engagement. Execute Omnichannel Enablement strategy. Pull through customer engagement plans”
What You'll Achieve.
Accelerate brand marketing outcomes; Free up capacity in marketing teams; Standardize omnichannel operations processes; Improve sharing of best practice; Clarify accountabilities; Realize efficiencies; Achieve economies of scale; Maximize impact of marketing campaigns; Achieve target KPIs; Drive customer experience aligned to ambition; Ensure scalability and relevancy; Drive significant value for brands; Ensure fast speed-to-market; Achieve marketing objectives; Achieve highest return on marketing investment
Industry & Context.
Continuous improvement; Continuous optimization
What They're Looking For.
Must Have
End-to-end development and execution of HCP and/or Consumer engagement plan, Maximize impact of marketing campaigns, Achieve target KPIs, Drive customer experience aligned to omnichannel ambition, Core capability roadmaps aligned with brand and GTMC vision, Ensure scalability and relevancy across book of business
What You'll Do.
Execute Omnichannel Enablement strategy
Pull through customer engagement plans
Integrate data insights
Identify and prioritize capability initiatives
Coordinate delivery of initiatives
Establish content pull through processes
Ensure fast speed-to-market
Monitor and adapt omnichannel campaigns
Advise brands on tactical shifts
Advise brands on customer engagement strategies
Design and deploy new capabilities
Enable personalized interactions
Manage third parties and vendors
Ensure capability and capacity
Explore new capabilities
Ensure sharing of best practice
Collaborate with Global
Design and deliver knowledge sharing plan
Design and deliver upskilling programs
Define delivery roadmap
Establish mechanism to assess adaptations
Drive cultural change
Champion agile mindset
Champion customer-oriented mindset
Provide first line escalation
Establish key integration opportunities
Establish key synergies
Serve as member of Enablement Directors forum
Establish new ways of working
How You'll Work.
Team & Collaboration
Cross-brand omnichannel marketing; Brand marketing teams; Orchestration analytics colleagues; Web, media, social, print colleagues; Global, Brand, Digital counterparts; Enablement Directors forum
Communication Scope
Executive presentations
Process & Methodology
Roadmap planning, Agile
Full Job Description
**Job title:** Director, Omnichannel Enablement Lead **Location:** Cambridge, MA **About the job** Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes. _**The NA GTMC OC team has been created to:**_ * Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes * Free up capacity in marketing teams to focus on brand and content strategy * Accelerate and standardize omnichannel operations processes * Improve sharing of best practice * Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts * Realize efficiencies and economies of scale across the North America and Global marketing organizations _**Job Description:**_ The **NA Omnichannel Enablement Director** role is accountable for key processes that transform the brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovat
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