Sanofi

biopharma

Director,OmnichannelEnablementLead

$179–258k Cambridge, Massachusetts, United States FULL TIME
The Brief

“Director, Omnichannel Enablement Lead at Sanofi. Skills: Omnichannel Enablement strategy, Customer engagement plans, Capability roadmaps, Team leadership. Execute Omnichannel Enablement strategy. Pull through customer engagement plans”

What You'll Achieve.

Maximize the impact of marketing campaigns; Achieve target KPIs; Drive a customer experience aligned to the wider omnichannel ambition; Ensure scalability and relevancy across the book of business; Achieve marketing objectives; Helping brands achieve the highest return on marketing investment

Industry & Context.

biopharma

What They're Looking For.

Must Have

7+ years of experience in omnichannel or digital marketing execution, 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization, 3+ years of experience in a leadership role of a high performing, multi-functional team, Experience managing external vendors

Nice to Have

majority of that experience in pharmaceutical, life sciences, or biotech preferred

What You'll Do.

Execute Omnichannel Enablement strategy

Pull through customer engagement plans

Integrate data insights

Identify and prioritize capability initiatives

Create content pull through processes

Monitor and adapt omnichannel campaigns

Advise brands on engagement strategies

Design and deploy new capabilities

Manage third parties and vendors

Share best practice between campaigns

Collaborate with Global

Design knowledge sharing programs

Define delivery roadmap

Assess adaptations to ways of working

Drive cultural change

Provide first line point of escalation

Establish integration opportunities

Serve as member of Enablement Directors forum

How You'll Work.

Team & Collaboration

Co-create with orchestration analytics colleagues; Establish core working rhythm with web, media, social, print colleagues; Collaborate with Global, Brand, Digital, and other counterparts; Work collaboratively with a variety of internal and external stakeholders

Communication Scope

Excellent verbal and written communication skills

Process & Methodology

project management skills, demonstrated ability to thrive in a fast-paced, multi-priority environment

Free ATS check

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