Sanofi
biopharma
Director,OmnichannelEnablementLead
“Director, Omnichannel Enablement Lead at Sanofi. Skills: Omnichannel Enablement strategy, Customer engagement plans, Capability roadmaps, Team leadership. Execute Omnichannel Enablement strategy. Pull through customer engagement plans”
What You'll Achieve.
Maximize the impact of marketing campaigns; Achieve target KPIs; Drive a customer experience aligned to the wider omnichannel ambition; Ensure scalability and relevancy across the book of business; Achieve marketing objectives; Helping brands achieve the highest return on marketing investment
Industry & Context.
What They're Looking For.
Must Have
7+ years of experience in omnichannel or digital marketing execution, 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization, 3+ years of experience in a leadership role of a high performing, multi-functional team, Experience managing external vendors
Nice to Have
majority of that experience in pharmaceutical, life sciences, or biotech preferred
What You'll Do.
Execute Omnichannel Enablement strategy
Pull through customer engagement plans
Integrate data insights
Identify and prioritize capability initiatives
Create content pull through processes
Monitor and adapt omnichannel campaigns
Advise brands on engagement strategies
Design and deploy new capabilities
Manage third parties and vendors
Share best practice between campaigns
Collaborate with Global
Design knowledge sharing programs
Define delivery roadmap
Assess adaptations to ways of working
Drive cultural change
Provide first line point of escalation
Establish integration opportunities
Serve as member of Enablement Directors forum
How You'll Work.
Team & Collaboration
Co-create with orchestration analytics colleagues; Establish core working rhythm with web, media, social, print colleagues; Collaborate with Global, Brand, Digital, and other counterparts; Work collaboratively with a variety of internal and external stakeholders
Communication Scope
Excellent verbal and written communication skills
Process & Methodology
project management skills, demonstrated ability to thrive in a fast-paced, multi-priority environment
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