InMarket
data-driven marketing
DirectorofSpecialProjects,BusinessDevelopment
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“Director of Special Projects, Business Development at InMarket. Skills: business development, new partnerships, enterprise sales, adtech, martech, SaaS, data-driven marketing. Identify, shape, and pitch new business opportunities to open strategic revenue streams. Engage and influence senior-level stakeholders at brands and agencies to test and learn new technology”
What You'll Achieve.
Creation of new, scalable revenue opportunities that did not previously exist; Consistent engagement with key decision-makers and strategic accounts; Expansion of InMarket’s footprint into new categories, use cases, or buyer groups; Tangible influence on test and learn opportunities, GTM strategy and positioning; Becoming a trusted partner to leadership on growth experimentation and market development
Industry & Context.
creative problem-solving
What They're Looking For.
Must Have
Solid experience in business development, new partnerships, or enterprise sales, Proven ability to open doors and create opportunities from scratch, Demonstrated success in adtech, martech, SaaS, or data-driven marketing environments, Exceptional communication and persuasion skills—able to simplify and sell complex ideas, Highly resourceful, proactive, and comfortable operating without structure or predefined playbooks, “builder mentality” with a bias toward action and experimentation, High degree of curiosity, resilience, and creative problem-solving
What You'll Do.
and pitch new business opportunities to open strategic revenue streams
Engage and influence senior-level stakeholders at brands and agencies to test and learn new technology
Lead exploratory and ambiguous initiatives (“special projects”) that may evolve into scalable revenue channels
Translate complex data and adtech capabilities into clear
compelling commercial narratives
Partner closely with product
and sales leadership to help shape new GTM motions
Bring structured feedback from the market to inform strategy
and product direction
Partner with sales team introduce new ideas and product tests to key clients and brands
How You'll Work.
Team & Collaboration
Partner closely with product, marketing, and sales leadership; Partner with sales team introduce new ideas and product tests to key clients and brands
Communication Scope
Exceptional communication and persuasion skills—able to simplify and sell complex ideas
Process & Methodology
Lead exploratory and ambiguous initiatives (“special projects”)
Full Job Description
Job Title: Director of Special Projects, Business Development Location: Flexible / Remote About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media About the Role We are looking for a senior, highly entrepreneurial business builder to help drive new strategic revenue opportunities and open up untapped areas of growth for InMarket. This is not a traditional sales role—it is a high-agency, zero-to-one mandate focused on identifying opportunities, shaping go-to-market approaches, and directly engaging senior decision-makers at brands, agencies, and strategic partners. The ideal candidate is a persuasive generalist who thrives in ambiguity, learns quickly, and can confidently sell and evangelize complex or evolving technology—even in spaces where the playbook does not yet exist. What You’ll Do Identify, shape, and pitch new business opportunities to open strategic revenue streams Engage and influence senior-level stakeholders at brands and agencies to test and learn new technology Lead exploratory and ambiguous initiatives (“special projects”) that may evolve into scalable revenue channels Translate complex data and adtech capabilities into clear, compelling commercial narratives Partner closely with product, marketing, and sales leadership to help shape new GTM motions Bring structured feedback from the market to inform strategy, positioning, and product direction Partn
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