Ava Labs
blockchain
DirectorofSocialMedia
“Director of Social Media at Ava Labs. Skills: social media strategy, content creation, executive social media management, community engagement, data-driven analysis. Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram. Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments”
What You'll Achieve.
Grow audience, engagement, and brand affinity across all platforms with a data-driven approach; translate insights into actionable strategy adjustments; identify trends and positioning opportunities
Industry & Context.
What They're Looking For.
Must Have
7+ years of social media experience, at least 3 years in a senior leadership role within crypto, Web3, or DeFi, Demonstrable experience at a crypto-native or crypto-adjacent institutional platform (e.g., FalconX, Coinbase, Kraken, Grayscale, Gemini, or comparable), Proven ability to manage executive social media presence, including ghostwriting for C-suite leaders in a credible and authentic voice, Expert-level fluency across Twitter/X, LinkedIn, YouTube, TikTok, and Instagram — including algorithm dynamics and platform best practices, Hands-on video editing skills: comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar), Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team, written communication skills with the ability to adapt tone, style, and format across audiences and platforms
Nice to Have
Prior experience marketing a Layer 1 or Layer 2 blockchain protocol or DeFi application, Familiarity with Avalanche’s ecosystem, architecture, and community, Experience working in a fast-paced, globally distributed startup environment, Existing network within the crypto media, influencer, and content creator ecosystem, Background in both retail/consumer crypto audiences and institutional finance communications
What You'll Do.
Own and drive strategy for all Ava Labs social channels: Twitter/X
Develop and execute platform-specific content calendars aligned to product launches
and brand affinity across all platforms with a data-driven approach
Partner closely with our CEO to curate
and refine Twitter/X content that authentically captures his voice and perspective
Proactively surface timely tweet recommendations and reactive commentary opportunities aligned with industry conversations
and publish short-form video content from long-form sources (podcasts
Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support
Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives
and report on channel performance translate insights into actionable strategy adjustments
Monitor competitor and industry social activity to identify trends and positioning opportunities
How You'll Work.
Team & Collaboration
collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams
Communication Scope
written communication skills with the ability to adapt tone, style, and format across audiences and platforms
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