Senior Resource Group, LLC
senior living
DirectorofSales
Neural analysis suggests this role is
optimal for director candidates.
“Director of Sales at Senior Resource Group, LLC. Skills: Occupancy growth, Relationship building, Sales strategy. Respond to inbound inquiries. Generate and cultivate leads”
What You'll Achieve.
Achieve five monthly move-ins; Meet net occupancy goals; Maintain 15 daily prospect connections; Send five personalized OneDay videos weekly; Maintain 50% inquiry-to-visit conversion rate; Maintain 25% visit-to-move-in conversion rate
Industry & Context.
What They're Looking For.
Must Have
Five to seven years of experience in a similar role
Nice to Have
Two to four years of college coursework, Experience working with seniors
What You'll Do.
Respond to inbound inquiries
Generate and cultivate leads
Execute time-sensitive follow-up
Utilize OneDay platform
Schedule and lead community tours
Drive occupancy and revenue goals
Monitor key performance metrics
Participate in weekly meetings
How You'll Work.
Team & Collaboration
Close collaboration with the community team; Collaboration with department heads; Meetings with the Executive Director and Sales department
Full Job Description
The anticipated salary is $75-$80K annually For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care. The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience. Essential Duties: Lead Generation & Follow-Up * Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead. * Proactively generate and cultivate leads through a minimum of three home visits per week. * Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily. * Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families. Tours * Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays. * Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living. Sales Strategy & Reporting * Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports. * Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards. * Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results. Sales Expectations * Achi
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