Senior Resource Group, LLC
senior living
DirectorofSales
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“Director of Sales at Senior Resource Group, LLC. Skills: Director of Sales, Occupancy growth, Senior living sales. Drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience”
What You'll Achieve.
Maximize speed-to-lead; Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community; Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate
Industry & Context.
What They're Looking For.
Must Have
Proven work experience with five to seven years of experience in a similar role, Demonstrated success in hospitality, real estate, or healthcare industries, Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community, Conduct three home visits weekly, Maintain a minimum of 15 daily prospect connections, Send five personalized OneDay videos each week, Maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate
Nice to Have
Two to four years of college coursework preferred, Preference for experience working with seniors
What You'll Do.
Drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being
Lead personalized tours
execute strategic follow-ups
and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience
Respond to all inbound inquiries (phone
web) within two hours to maximize speed-to-lead
Proactively generate and cultivate leads through a minimum of three home visits per week
Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools
maintaining at least 15 prospect connections daily
Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families
Schedule and lead in-person community tours aligned with your weekly move-in goals
ensuring most tours occur on your scheduled workdays
Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings
Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living
Drive occupancy and revenue goals through strategic sales planning
and analysis of Yardi reports
Monitor key performance metrics in the CRM
including lead conversion
and activity dashboards
Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results
How You'll Work.
Team & Collaboration
In close collaboration with the community team; Collaboration with department heads during stand-up meetings; Participate in weekly meetings with the Executive Director and Sales department
Full Job Description
The anticipated salary is $75-$80K annually For over 37 years, Senior Resource Group-SRG has been an innovator in the development and operation of senior living communities across the USA. Our experience and passion has helped us win many awards for innovative community design, excellent service and exceptional care. The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents by demonstrating how community living enhances overall well-being. Lead personalized tours, execute strategic follow-ups, conduct home visits, and coordinate events—all in close collaboration with the community team to deliver an exceptional and engaging experience. Essential Duties: Lead Generation & Follow-Up * Respond to all inbound inquiries (phone, email, web) within two hours to maximize speed-to-lead. * Proactively generate and cultivate leads through a minimum of three home visits per week. * Execute time-sensitive follow-up using Customer Relationship Manager (CSM) tools, maintaining at least 15 prospect connections daily. * Utilize the OneDay platform to send a minimum of five personalized videos weekly to prospects or their families. Tours * Schedule and lead in-person community tours aligned with your weekly move-in goals, ensuring most tours occur on your scheduled workdays. * Customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings. Incorporate a personalized "One Extra" that reflects the prospect's interest and showcases our unique value within senior living. Sales Strategy & Reporting * Drive occupancy and revenue goals through strategic sales planning, execution, and analysis of Yardi reports. * Monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards. * Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans for achieving results. Sales Expectations * Achi
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