DirectorofPublicRelations

## Accountabilities Develop and execute comprehensive public relations strategies to increase brand awareness, strengthen reputation, and expand media visibility across national, regional, local, digital, and industry channels. Serve as the primary media relations lead, building and maintaining strong relationships with journalists, editors, producers, and other key media stakeholders. Proactively identify and secure media opportunities, including feature stories, interviews, thought leadership articles, opinion pieces, and executive profiles. Lead executive thought leadership initiatives by identifying speaking engagements, award opportunities, bylined content placements, and public appearances. Create messaging frameworks, media briefings, talking points, and communication materials that support consistent and impactful external communications. Monitor industry trends, emerging topics, and media landscapes to identify opportunities for timely engagement and increased visibility. Collaborate closely with marketing, business development, and program teams to align communications efforts with organizational priorities and strategic goals. Track, analyze, and report on media performance metrics, campaign outcomes, and overall public relations effectiveness. Contribute to long-term communications planning and organizational strategy discussions to support sustained growth and impact. Requirements 7+ years of experience in public relations, media relations, corporate communications, or related fields. Demonstrated success securing meaningful media coverage and building long-term relationships with journalists and media outlets. Experience designing and executing executive thought leadership and reputation-building programs. Exceptional written and verbal communication skills with the ability to transform complex topics into compelling, audience-focused narratives. Strong strategic thinking skills combined with the ability to manage day-to-day execution and deliver measu