DirectorofProductManagement

**About LawnStarter** LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We operate across three brands (LawnStarter, Lawn Love, Home Gnome) on a single shared platform, and we've been profitable for two years running. We're expanding beyond lawn care to become the one-stop shop for all home services. **About Product at LawnStarter** Home services is a massive, broken market. For homeowners, getting reliable, fairly priced service is a hassle of phone tag, no-shows, and surprise quotes. For the Pros who do the work, running a business means chasing customers, dead time between jobs, and unpaid admin. LawnStarter is the marketplace that fixes both sides. We proved the model with lawn care — it works at scale, profitably, across millions of jobs. In the last year we extended it to a second service: pool cleaning, now live in select markets. Getting there meant building the first version of a product that can onboard customers and Pros, match the two sides, get the job done, and handle the exceptions when it doesn't go to plan. **The Role** This is LawnStarter's first Director of Product Management — the leader between the VP of Product and a team of three PMs (and the hires that follow). The mandate is simple to state and hard to do: ship value across **growth, retention, and profitability** by building a great product for customers and Pros. Concretely, that means taking us from one profitable-at-scale vertical to two, setting the path from two to _n_ , while still aggressively improving our core lawn service. **What Makes This Role Different** * **You build the layer, not inherit it.** This is a brand-new layer between the VP and the PMs. You define how the team works, the bar for the craft, and the operating model — you're not slotting into someone else's machine. * **It's a marketplace, so the obvious answer is usually wrong.** Change a price and you move conversion, Pro claim rates, ma