Company
SaaS
DirectorofPerformanceMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director of Performance Marketing. Skills: Performance marketing, Paid media, AI strategy, Growth metrics. Develop performance marketing strategy. Execute performance marketing strategy”
What You'll Achieve.
Ensure return on ad spend; Ensure efficient customer acquisition; Ensure measurable revenue contribution; Improve performance across digital touchpoints; Improve targeting effectiveness; Improve lead prioritization; Improve campaign effectiveness; Support acquisition objectives; Support expansion objectives; Support retention objectives; Support revenue growth objectives
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
8+ years performance marketing experience, 3+ years senior leadership role, B2B SaaS environment experience, Vertical SaaS marketing background, Direct ownership of pipeline generation, Direct ownership of revenue contribution, Direct ownership of growth targets, Manage large-scale paid media programs, AI-native search ecosystems understanding, Hands-on AI tools experience, Optimize website performance, Conversion rate optimization experience, Personalization experience, Digital experience enhancements experience, Analytical capabilities, Build attribution models, Build forecasting frameworks, Data-driven decision making processes, Customer lifecycle marketing expertise, Demand generation expertise, Buyer intent data expertise, Revenue-focused growth strategies expertise, Exceptional leadership skills, Exceptional communication skills, Exceptional stakeholder management skills, Exceptional cross-functional collaboration skills, Translate technical concepts to business strategies, Translate AI concepts to business strategies, Translate technical concepts to executive insights, Translate AI concepts to executive insights
Nice to Have
Experience in accounting software, Experience in professional services technology, Experience in practice management solutions
What You'll Do.
Develop performance marketing strategy
Execute performance marketing strategy
Manage marketing investment budgets
Ensure return on ad spend
Ensure efficient customer acquisition
Ensure measurable revenue contribution
Lead website growth initiatives
Acquire website traffic
Optimize conversion rates
Enhance user engagement
Prioritize web development
Enhance digital experience
Implement AI-driven personalization
Implement AI audience targeting
Implement AI campaign optimization
Implement AI testing strategies
Improve performance across digital touchpoints
Establish attribution models
Oversee attribution models
Establish measurement frameworks
Oversee measurement frameworks
Establish forecasting processes
Oversee forecasting processes
Establish performance reporting systems
Oversee performance reporting systems
Own search visibility strategies
Evolve search visibility strategies
Optimize digital presence
Design demand generation programs
Execute demand generation programs
Design lifecycle marketing programs
Execute lifecycle marketing programs
Support acquisition objectives
Support expansion objectives
Support retention objectives
Support revenue growth objectives
Build buyer intent data strategies
Operationalize buyer intent data strategies
Improve targeting effectiveness
Improve lead prioritization
Improve campaign effectiveness
Implement scalable workflows
Implement automation initiatives
Implement experimentation frameworks
Lead marketing professionals
Mentor marketing professionals
Develop marketing professionals
Foster culture of innovation
Foster culture of collaboration
Foster culture of continuous improvement
Partner with sales teams
Partner with product marketing teams
Partner with content teams
Partner with customer success teams
Partner with revenue operations teams
Partner with engineering teams
Align growth initiatives with business goals
How You'll Work.
Team & Collaboration
Partner with sales; Partner with product marketing; Partner with content; Partner with customer success; Partner with revenue operations; Partner with engineering
Communication Scope
Executive-level insights
Process & Methodology
Roadmap planning
Full Job Description
## Accountabilities Develop and execute a comprehensive performance marketing strategy across paid search, paid social, display advertising, retargeting, content syndication, review platforms, and emerging digital channels. Manage significant marketing investment budgets, ensuring strong return on ad spend (ROAS), efficient customer acquisition, and measurable revenue contribution. Lead website growth initiatives, including traffic acquisition, conversion rate optimization (CRO), user engagement, web development priorities, and digital experience enhancements. Implement AI-driven personalization, audience targeting, campaign optimization, and testing strategies to improve performance across digital touchpoints. Establish and oversee advanced attribution models, measurement frameworks, forecasting processes, and performance reporting systems. Own and evolve search visibility strategies across traditional SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-driven discovery channels. Optimize digital presence across AI-powered platforms, search assistants, review sites, and software recommendation ecosystems. Design and execute integrated demand generation and lifecycle marketing programs that support acquisition, expansion, retention, and revenue growth objectives. Build and operationalize buyer intent data strategies to improve targeting, lead prioritization, and campaign effectiveness. Champion AI adoption across the marketing organization by implementing scalable workflows, automation initiatives, and experimentation frameworks. Lead, mentor, and develop high-performing marketing professionals while fostering a culture of innovation, collaboration, and continuous improvement. Partner closely with sales, product marketing, content, customer success, revenue operations, and engineering teams to align growth initiatives with business goals. Requirements: 8+ years of performance marketing experience, including at least 3 years in a senio
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