Inspira Education
edtech
DirectorofPerformanceMarketing
“Director of Performance Marketing at Inspira Education. Skills: Performance Marketing, Paid Media, Data Analysis, Growth Strategy. Set and drive direct-to-consumer growth strategy. Test to identify new growth channels”
What You'll Achieve.
Drive client acquisition and revenue goals; Build a high-velocity, data-driven growth engine; Acquire, activate, and engage clients; Drive growth through high-performance paid media; Maximize ROAS across the performance marketing ecosystem; Improve campaign performance; Improve campaign performance; Support business goals and priorities; Optimize performance and budget allocation; Increase ROI; Maintain a leadership position; Meet business goals
Industry & Context.
Analytical rigor; Problem-solving skills; Data-driven approach to decision-making
5 day/week in our NYC office (Gramercy)
What They're Looking For.
Must Have
Proven experience (typically 6+ years) in performance marketing roles, with a track record of driving measurable results, Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices, Hands-on experience with key advertising platforms (e. g. , Google Ads, Meta Ads, LinkedIn Ads, etc. ), analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals, Familiar with Marketing Automation and Attribution tools, Knowledge of advanced data analysis tools/languages such as SQL and Python, comfort level working with data and proficiency in web analytics tools (e. g. , Google Analytics) with the ability to extract, interpret, and leverage data for decision-making, Excellent analytical and problem-solving skills, with a data-driven approach to decision-making, Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously, communication and presentation skills, with the ability to convey complex information clearly and concisely, Experience with marketing automation platforms and CRM systems
Nice to Have
A passion for cultivating authentic connections, Individuals who embody a winning attitude, A mindset fueled by curiosity, Determination to hustle and overcome challenges, An infectious enthusiasm and adaptability, Boundless energy and relentless tenacity
What You'll Do.
Set and drive direct-to-consumer growth strategy
Test to identify new growth channels
Drive performance and optimize campaigns
and customer segmentation
Leverage SQL and Python for analytics
Develop forecasting models
Own performance reporting
Collaborate with data team on attribution models
Develop data-driven plan
Optimize client touchpoints
Manage junior team members
How You'll Work.
Team & Collaboration
Collaborate with founders; Work with product, customer experience, tech, and sales leaders; Partner to the founders; Influence a broad cross-functional group
Communication Scope
Communication skills; Presentation skills; Convey complex information clearly and concisely
Process & Methodology
Exceptional project management, Organizational skills, Meticulous attention to detail, Manage multiple campaigns simultaneously
Applying for this Director of Performance Marketing role?
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