SolarWinds
SaaS
DirectorofMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director of Marketing at SolarWinds. Skills: Marketing strategy, Growth, Brand strategy, Customer acquisition, Campaign management, Growth metrics. Own marketing strategy. Drive outcomes for ITSM business”
What You'll Achieve.
Drive outcomes for ITSM business; Deliver against committed targets; Improve conversion rates; Improve funnel velocity; Improve win rates; Improve pipeline quality; Improve conversion; Improve retention; Improve LTV; Ensure data integrity; Ensure attribution accuracy; Align team priorities to business outcomes; Align team priorities to growth objectives
Industry & Context.
Structured thinker
What They're Looking For.
Must Have
10+ years B2B marketing, Director-level leadership role, Ownership of revenue-impacting marketing strategy, SaaS or hybrid SaaS + on-prem experience, Track record of driving measurable outcomes
Nice to Have
Preferred Time Zone: CST & EST
What You'll Do.
Own marketing strategy
Drive outcomes for ITSM business
Manage marketing activities
Manage business outcomes
Create and refine metrics
Define success for business
Orchestrate multiple processes
Drive programs and campaigns
Attract customers to ITSM portfolio
Own pipeline and revenue outcomes
Own marketing contribution to pipeline
Own marketing contribution to sales opportunities
Own marketing contribution to closed-won revenue
Build predictable demand generation programs
Drive efficient pipeline growth
Drive acquisition revenue
Drive expansion revenue
Drive new business motions
Drive cross-sell motions
Partner with Sales to improve conversion rates
Partner with Sales to improve funnel velocity
Partner with Sales to improve win rates
Lead Go-to-Market Strategy
Own end-to-end GTM strategy
Develop pricing strategies
Develop packaging strategies
Develop promotion strategies
Expand into new markets
Expand into new verticals
Build end-to-end funnel
Optimize end-to-end funnel
Establish lead qualification frameworks
Establish segmentation frameworks
Improve pipeline quality
Partner with Sales for handoff
Partner with RevOps for handoff
Ensure effective handoff
Ensure accountability
Implement lifecycle marketing
Define key performance metrics
Track key performance metrics
Define pipeline metrics
Track pipeline metrics
Define conversion metrics
Track conversion metrics
Build reporting frameworks
Build forecasts for pipeline contribution
Lead performance reviews
Lead ongoing optimization
Communicate results to executive leadership
Communicate results to board stakeholders
Own marketing tech stack
Optimize marketing tech stack
Use data for targeting
Use segmentation for targeting
Use data for campaign performance
Use segmentation for campaign performance
Ensure data integrity
Ensure attribution accuracy
Build high-performing marketing team
Develop high-performing marketing team
Scale high-performing marketing team
Establish culture of accountability
Establish culture of continuous improvement
Align team priorities to business outcomes
Align team priorities to growth objectives
How You'll Work.
Team & Collaboration
Work across matrix resources; Partner with Sales; Partner with RevOps; Cross-functionally align stakeholders
Full Job Description
At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions. The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us! About the Position We are looking for a Director of Marketing to own our marketing strategy & drive outcomes for the SolarWinds ITSM business. This role includes responsibilities for all marketing related activities (e.g., digital marketing, event strategy, product go-to-markets, etc.) along with business outcomes (e. g. sales pipeline, closed won revenue, customer NPS, etc). You will get to create and refine our metrics and help define what success looks like for our business. With these “desired outcomes” in mind, you will orchestrate multiple processes and work across matrix resources to drive programs and campaigns to attract customers to the ITSM portfolio of products. About You You care deeply about marketing, and your passion inspires others in the organization to care about it. You understand SaaS, on-prem, and recurring revenue models really well and have a successful history of accelerating a company's ability to grow across a variety of markets. You are a curious experimenter, structured thinker, and have a relentless drive to grow a complex, multi-faceted business that spans both SMB and Enterpr
Applying for this Director of Marketing role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about SolarWinds?
Real rants from real employees. Read before you apply.