Muck Rack
SaaS
DirectorofGrowth(SEO&Web)
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“Director of Growth (SEO & Web) at Muck Rack. Skills: Organic acquisition, Website growth, SEO strategy, Conversion optimization. Own organic growth strategy. Lead SEO & GEO”
What You'll Achieve.
Growth in organic traffic; Growth in SEO share of voice; Growth in GEO share of voice; Growth in keyword rankings; Increase website conversion rates; Increase pipeline generated from organic channels; Measurable impact on revenue; Measurable impact on customer acquisition; Execution of experimentation roadmap; Improvements in site health; Improvements in performance; Improvements in technical SEO benchmarks; Scale repeatable growth programs; Scale compounding growth programs
Industry & Context.
Translate data into insights; Translate data into action
Up to 10% travel
What They're Looking For.
Must Have
7–10+ years of experience in SEO, 7–10+ years of experience in growth, 7–10+ years of experience in digital strategy, Proven track record of scaling organic traffic, Proven track record of driving business outcomes, Deep expertise in technical SEO, Deep expertise in content strategy, Deep expertise in website optimization, Understanding of how websites function as growth products, Experience partnering cross-functionally, Highly analytical, Ability to translate data into insights, Ability to translate data into action, Comfortable operating strategically, Comfortable operating hands-on, Experience with experimentation frameworks, Experience with A/B testing tools
Nice to Have
SaaS experience preferred, AI tools into day to day work
What You'll Do.
Own organic growth strategy
Optimize technical SEO
Optimize site architecture
Optimize generative engine
Develop search driven content
Scale search driven content
Identify SEO opportunities
Execute SEO opportunities
Identify GEO opportunities
Execute GEO opportunities
Manage information architecture
Establish experimentation roadmap
Drive conversion rate optimization
Experiment through CRO
Improve site performance
Define growth metrics
Build high-performing team
Lead high-performing team
How You'll Work.
Team & Collaboration
Partner with content team; Collaborate with Product; Collaborate with Engineering; Collaborate with Design; Cross departmental coordination
Process & Methodology
Experimentation roadmap
Full Job Description
Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently. Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do. We’re looking for a confident and driven Director of Growth (SEO & Web) to own and scale Muck Rack’s organic acquisition and website as a primary growth engine. As the Director of Growth (SEO & Web), you will lead our SEO strategy, website experience, and conversion optimization efforts, turning Muck Rack’s website into a high performing source of traffic, pipeline and revenue. What you’ll do: Own and evolve Muck Rack’s organic growth strategy, including SEO, GEO and website performance Lead SEO & GEO including on-page optimization, technical SEO, site architecture and generative engine optimization Partner closely with our content team to develop and scale high impact, search driven content Identify and execute programmatic and highly scalable SEO and GEO opportunities to accelerate our growth Own website strategy for muckrack.com, including information architecture, user journeys across the funnel, and landing pages Establish a robust experimentation roadmap across SEO and web, balancing quick wins with long-term bets Dr
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