TransferGo
Fintech
DirectorofGrowthOptimization
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“Director of Growth Optimization at TransferGo. Skills: Growth Optimization, Customer Lifecycle, Product Growth, Referral Programs. Own systems that turn customers into active users. Own systems that help customers discover value faster”
What You'll Achieve.
Incremental MAU is growing sustainably; Activation rates have improved; Customers engage more frequently; Customers stay with TransferGo longer; Referrals have become a meaningful growth channel; Product and Pricing teams rely on experimentation engine; Growth decisions are backed by trusted measurement; CRM has evolved into growth engine; TransferGo is growing through customer value; TransferGo is growing through advocacy; TransferGo is growing through product adoption
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
Experience leading Lifecycle, CRM, Growth, Product Growth or Retention functions, Track record building experimentation programmes, Scaling growth initiatives, Deep understanding of activation, retention, customer behaviour and growth economics, Experience partnering closely with Product teams, Experience designing and scaling referral or advocacy programmes, Commercial thinking, Excellent stakeholder management, Comfortable operating in fast-moving, high-autonomy environments
Nice to Have
Experience with subscription products, Pricing experiments experience, Monetisation strategy experience, Experience building growth measurement frameworks, Experience building attribution frameworks, Experience working with international or diaspora audiences, Practical experience applying AI and automation to growth programmes
What You'll Do.
Own systems that turn customers into active users
Own systems that help customers discover value faster
retention and reactivation programmes
Drive customer habit formation
Drive long-term value growth
Implement AI-enabled lifecycle automation
Implement personalisation
Partner with Product to identify growth opportunities
Improve onboarding experiences
Improve activation experiences
Increase conversion across key customer journeys
Accelerate adoption of cards
Accelerate adoption of multi-currency accounts
Accelerate adoption of subscriptions
Accelerate adoption of future products
Design growth experiments
Validate growth experiments
Remove barriers to customer success
Own customer advocacy programmes
Turn satisfied customers into active promoters
Develop referral strategy
Develop referral mechanics
Optimize referral economics
Build experimentation frameworks
Build growth roadmaps
Build AI-enabled growth systems
Conduct monetisation experiments
Conduct pricing experiments
Measure incrementality
Build growth operating models
Build prioritisation frameworks
How You'll Work.
Team & Collaboration
Intersection of Product, Pricing, Data and Marketing; Peer to Director of Brand Marketing & Demand; Peer to Growth Intelligence Strategist; Partnering with Product teams; Working closely with Product; Working closely with Pricing; Working closely with Engineering; Stakeholder management across Product; Stakeholder management across Pricing; Stakeholder management across Data; Stakeholder management across Engineering; Stakeholder management across executive teams
Process & Methodology
Roadmaps, Prioritisation
Full Job Description
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families. We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. Why TransferGo We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. About the Role Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketi
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