TransferGo

Fintech

DirectorofGrowthOptimization

$480–720k ~AI est. Kraków, Poland Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director of Growth Optimization at TransferGo. Skills: Growth Optimization, Customer Lifecycle, Product Growth, Referral Programs. Own systems turning customers into active users. Own systems turning active users into loyal customers”

What You'll Achieve.

Incremental MAU growing sustainably; Activation rates improved; Customers engage more frequently; Customers stay with TransferGo longer; Referrals become meaningful growth channel; Product teams rely on experimentation engine; Pricing teams rely on experimentation engine; Growth decisions backed by trusted measurement; Growth decisions backed by clear evidence; CRM evolved into growth engine; TransferGo growing through customer value; TransferGo growing through advocacy; TransferGo growing through product adoption

Industry & Context.

Fintech
Problems you'll solve

Identify friction; Remove barriers

What They're Looking For.

Must Have

Experience leading Lifecycle functions, Experience leading CRM functions, Experience leading Growth functions, Experience leading Product Growth functions, Experience leading Retention functions, Track record building experimentation programmes, Track record scaling growth initiatives, Deep understanding of activation, Deep understanding of retention, Deep understanding of customer behaviour, Deep understanding of growth economics, Experience partnering with Product teams, Experience designing referral programmes, Experience designing advocacy programmes, Experience scaling referral programmes, Experience scaling advocacy programmes, Commercial thinking, Ability to connect customer behaviour with business performance, Excellent stakeholder management, Comfortable operating in fast-moving environments, Comfortable operating in high-autonomy environments

Nice to Have

Experience with subscription products, Experience with pricing experiments, Experience with monetisation strategy, Experience building growth measurement frameworks, Experience building attribution frameworks, Experience working with international audiences, Experience working with diaspora audiences, Practical experience applying AI, Practical experience applying automation

What You'll Do.

Own systems turning customers into active users

Own systems turning active users into loyal customers

Own systems turning loyal customers into advocates

Identify where growth exists

Prove growth through experimentation

Scale growth across the business

Redesign onboarding journeys

Test subscription models

Improve referral economics

Build AI-powered lifecycle systems

Own systems helping customers discover value faster

Own systems helping customers build stronger habits

Own systems helping customers engage more deeply

Manage CRM and lifecycle strategy

Develop activation programmes

Develop engagement programmes

Develop retention programmes

Develop reactivation programmes

Drive customer habit formation

Drive long-term value growth

Implement AI-enabled lifecycle automation

Implement personalisation

Identify growth opportunities

Prioritise growth opportunities

Improve onboarding experiences

Improve activation experiences

Increase conversion across journeys

Accelerate adoption of cards

Accelerate adoption of accounts

Accelerate adoption of subscriptions

Accelerate adoption of future products

Design growth experiments

Validate growth experiments

Remove barriers to customer success

Shape growth investment

Own customer advocacy programmes

Turn satisfied customers into promoters

Develop referral strategy

Develop referral mechanics

Optimize referral economics

Drive referral adoption

Build experimentation frameworks

Build growth roadmaps

Build AI-enabled growth systems

Build growth automation

Conduct monetisation experiments

Conduct pricing experiments

Measure incrementality

Define growth operating models

Define prioritisation frameworks

Increase speed of growth discovery

Increase speed of growth validation

Increase speed of growth scaling

How You'll Work.

Team & Collaboration

Product; Pricing; Data; Marketing; Engineering; Executive teams

Process & Methodology

Roadmaps, Prioritisation

Full Job Description

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families. We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. Why TransferGo We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. About the Role Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketi

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