TransferGo
Fintech
DirectorofGrowthOptimization
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“Director of Growth Optimization at TransferGo. Skills: Growth Optimization, Customer Lifecycle, Product Growth, Referral Programs. Own systems turning customers into active users. Own systems turning active users into loyal customers”
What You'll Achieve.
Incremental MAU growing sustainably; Activation rates improved; Customers engage more frequently; Customers stay with TransferGo longer; Referrals become meaningful growth channel; Product teams rely on experimentation engine; Pricing teams rely on experimentation engine; Growth decisions backed by trusted measurement; Growth decisions backed by clear evidence; CRM evolved into growth engine; TransferGo growing through customer value; TransferGo growing through advocacy; TransferGo growing through product adoption
Industry & Context.
Identify friction; Remove barriers
What They're Looking For.
Must Have
Experience leading Lifecycle functions, Experience leading CRM functions, Experience leading Growth functions, Experience leading Product Growth functions, Experience leading Retention functions, Track record building experimentation programmes, Track record scaling growth initiatives, Deep understanding of activation, Deep understanding of retention, Deep understanding of customer behaviour, Deep understanding of growth economics, Experience partnering with Product teams, Experience designing referral programmes, Experience designing advocacy programmes, Experience scaling referral programmes, Experience scaling advocacy programmes, Commercial thinking, Ability to connect customer behaviour with business performance, Excellent stakeholder management, Comfortable operating in fast-moving environments, Comfortable operating in high-autonomy environments
Nice to Have
Experience with subscription products, Experience with pricing experiments, Experience with monetisation strategy, Experience building growth measurement frameworks, Experience building attribution frameworks, Experience working with international audiences, Experience working with diaspora audiences, Practical experience applying AI, Practical experience applying automation
What You'll Do.
Own systems turning customers into active users
Own systems turning active users into loyal customers
Own systems turning loyal customers into advocates
Identify where growth exists
Prove growth through experimentation
Scale growth across the business
Redesign onboarding journeys
Test subscription models
Improve referral economics
Build AI-powered lifecycle systems
Own systems helping customers discover value faster
Own systems helping customers build stronger habits
Own systems helping customers engage more deeply
Manage CRM and lifecycle strategy
Develop activation programmes
Develop engagement programmes
Develop retention programmes
Develop reactivation programmes
Drive customer habit formation
Drive long-term value growth
Implement AI-enabled lifecycle automation
Implement personalisation
Identify growth opportunities
Prioritise growth opportunities
Improve onboarding experiences
Improve activation experiences
Increase conversion across journeys
Accelerate adoption of cards
Accelerate adoption of accounts
Accelerate adoption of subscriptions
Accelerate adoption of future products
Design growth experiments
Validate growth experiments
Remove barriers to customer success
Shape growth investment
Own customer advocacy programmes
Turn satisfied customers into promoters
Develop referral strategy
Develop referral mechanics
Optimize referral economics
Drive referral adoption
Build experimentation frameworks
Build growth roadmaps
Build AI-enabled growth systems
Build growth automation
Conduct monetisation experiments
Conduct pricing experiments
Measure incrementality
Define growth operating models
Define prioritisation frameworks
Increase speed of growth discovery
Increase speed of growth validation
Increase speed of growth scaling
How You'll Work.
Team & Collaboration
Product; Pricing; Data; Marketing; Engineering; Executive teams
Process & Methodology
Roadmaps, Prioritisation
Full Job Description
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families. We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. Why TransferGo We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. As TransferGo evolves beyond remittance into a broader financial platform, growth is no longer only about acquiring new customers. Our next phase of growth will come from helping customers discover more value, build stronger habits, stay engaged longer, adopt more products and become advocates who bring others with them. That's why we're building a dedicated Growth Optimisation function. About the Role Growth at TransferGo is changing. Historically, growth was driven primarily by acquisition. Tomorrow, growth will increasingly come from activation, engagement, product adoption, referrals, monetisation and customer advocacy. We are looking for the leader who will build that engine. As Director, Growth Optimisation, you will own the systems that turn customers into active users, active users into loyal customers and loyal customers into advocates. You will sit at the intersection of Product, Pricing, Data and Marketi
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