Docplanner
HealthTech
DirectorofGrowthMarketing(PaidAcquisition)–AINativeGrowthBuilder
“Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder at Docplanner. Skills: Growth marketing, Paid acquisition, AI-driven marketing, Automation. Own the end to end patient acquisition strategy. Define growth targets, CAC/LTV models”
What You'll Achieve.
Achieving maximum output with minimal human intervention; Compensate current marketplace organic imbalances; Provide and monetize additional patients for doctors; Building a lean, highly automated acquisition engine
Industry & Context.
Autonomous bidding; Budget allocation; Continuous experimentation loops; AI-assisted decision making
What They're Looking For.
Must Have
Own end to end patient acquisition strategy, Define growth targets, Manage budget, pacing and performance targets, Ensure execution across multiple countries, Build this system from scratch, Design and implement an AI-driven acquisition system, Lead pilot programs for new acquisition channels, Build this function from the ground up, Create and lead a small, high-leverage team, Own strategy, innovation and performance at scale, Experience owning + 3 M Eur global media budget, Hands experience with Google and Meta at scale, Proven experience running multi market acquisition, Experience managing teams/complex organization
Nice to Have
AI-generated creatives at scale, Autonomous bidding and budget allocation, Continuous experimentation loops, AI-assisted decision making
What You'll Do.
Own the end to end patient acquisition strategy
Define growth targets
Balance short term performance with long term brand
Identify new growth levers
channels and partnerships
Decide where to scale
Own day-to-day performance across paid channels
pacing and performance targets
Ensure execution across multiple countries
Build this system from scratch using AI
Design and implement an AI-driven acquisition system
Partner with data teams to improve attribution models
Lead pilot programs for new acquisition channels
Turn pilots into scalable playbooks and products
Kill experiments quickly when ROI is not there
Build this function from the ground up
Create and lead a small
How You'll Work.
Team & Collaboration
Partnering with tech team; Partner with data teams
Process & Methodology
Experimentation velocity
Applying for this Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder role?
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