Docplanner
HealthTech
DirectorofGrowthMarketing(PaidAcquisition)–AINativeGrowthBuilder
“Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder at Docplanner. Skills: Paid patient acquisition, AI-driven marketing, Growth strategy. Own end to end patient acquisition strategy. Define growth targets”
What You'll Achieve.
Build AI-first paid patient acquisition engine; Achieve maximum output with minimal human intervention; Compensate current marketplace organic imbalances; Provide and monetize additional patients for doctors; Build lean, highly automated acquisition engine
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
+5 years in performance/growth marketing in marketplace on the consumer side, Track record of replacing manual marketing workflows with automated or AI-driven systems, Experience owning + 3 M Eur global media budget, Hands-on experience with Google and Meta at scale, Proven experience running multi-market acquisition, Experience managing teams/complex organization
Nice to Have
Deep interest in AI and a point of view on how it will transform performance marketing
What You'll Do.
Own end to end patient acquisition strategy
Define growth targets
Define CAC/LTV models
Define scalable acquisition frameworks
Balance short term performance with long term brand
Identify new growth levers
Identify new channels
Identify new partnerships
Decide where to scale
Decide where to defend
Decide where to experiment
Own day-to-day performance across Google
Own day-to-day performance across Meta
Own day-to-day performance across Influencers
Own day-to-day performance across affiliates
Own day-to-day performance across partnership
Manage performance targets
Ensure execution across multiple countries in Europe and
Build AI-driven acquisition system from scratch
Design AI-driven acquisition system
Implement AI-driven acquisition system
Partner with data teams to improve attribution models
Partner with data teams to improve experimentation velocity
Partner with data teams to improve performance reporting
Lead pilot programs for new acquisition channels
Turn pilots into scalable playbooks
Turn pilots into scalable products
Kill experiments quickly when ROI is not there
Build function from the ground up
Create and lead high-leverage team
Set operating cadences
Work with AI team to create patient marketing
Work closely with Product & UX on conversion
Work closely with Product & UX on monetization
Work closely with GTM leaders on Market place
Work closely with GTM leaders on churn prevention
Align with brand on messaging
Align with brand on creative strategy
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Partner with tech team; Partner with data teams; Work with AI team; Work with Product & UX; Work with GTM leaders; Work with Country Managers; Align with brand
Process & Methodology
Roadmap planning
Applying for this Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder role?
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