Poppy & Peonies
Poppy & Peonies
DirectorofEcommerce
“Director of Ecommerce at Poppy & Peonies. Skills: Site Merchandising, Conversion Rate Optimization, Product Management, UX Design, Leadership & Cross-Functional Collaboration. Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns. Manage product sequencing, sorting logic, and on-site search to maximize discoverability”
What You'll Achieve.
Maximize discoverability; support inventory goals; drive measurable conversion and revenue growth; reduce cart abandonment; align to business objectives; Keep the site performant and functional across devices
Industry & Context.
Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity; Own checkout reduce cart abandonment through UX, copy, and trust signal improvements; Develop hypotheses grounded in quantitative data and qualitative customer insight; Report on experiment outcomes and translate learnings into permanent site improvements; triaging issues; flagging and resolving issues proactively
occasional domestic and/or international travel for photoshoots, events, and team retreats
What They're Looking For.
Must Have
Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand, Hands-on Shopify, Proven track record of driving measurable conversion and revenue growth, Comfortable managing external developers or agencies with clear, concise briefs, analytical, Experience with CRO tools, A visual, A builder, Genuine interest in fashion or lifestyle, Clear communicator who can move fast, context-switch, and keep multiple threads moving at once
What You'll Do.
and collection page curation to reflect brand narrative and seasonal campaigns
Manage product sequencing
and on-site search to maximize discoverability
Partner with creative and buying to plan promotional moments and content calendars
Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
Monitor sell-through data and adjust merchandising to support inventory goals
Own core funnel metrics: CVR
and checkout completion
and report on them regularly to leadership
Lead a continuous A and multivariate testing roadmap across key funnel touchpoints
Analyze session recordings
and funnel reports to identify friction and opportunity
Own checkout reduce cart abandonment through UX
and trust signal improvements
Develop hypotheses grounded in quantitative data and qualitative customer insight
Report on experiment outcomes and translate learnings into permanent site improvements
Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
Write clear briefs and acceptance criteria for new features
and platform improvements
Act as the internal owner of the Shopify triaging issues
and managing the app stack
Evaluate and manage third-party own the relationship
Keep the site performant and functional across devices
flagging and resolving issues proactively
Lead UX strategy for all customer-facing digital surfaces
Commission and interpret customer research
Maintain a cohesive design system in partnership with the brand and creative teams
Champion accessibility and inclusive design across the entire digital experience
Translate business requirements into elegant
intuitive interactions that feel quintessentially Poppy & Peonies
Lead and mentor teams and external partners across ecommerce and web development
Collaborate closely with cross-functional peers in marketing
acting as the connective tissue between the site and the rest of the business
Represent the ecommerce function in leadership conversations
bringing a clear point of view on priorities
and what the team needs to succeed
Foster a culture of curiosity and experimentation
making it safe to test
and share results openly even when outcomes aren't what you hoped
Be a generous thought partner to colleagues across the business
helping others understand how the site works and why the customer experience matters
How You'll Work.
Team & Collaboration
Partner with creative and buying to plan promotional moments and content calendars; Collaborate closely with cross-functional peers in marketing, creative, finance, and operations, acting as the connective tissue between the site and the rest of the business; Represent the ecommerce function in leadership conversations, bringing a clear point of view on priorities, tradeoffs, and what the team needs to succeed; Be a generous thought partner to colleagues across the business, helping others understand how the site works and why the customer experience matters
Communication Scope
Clear communicator who can move fast, context-switch, and keep multiple threads moving at once
Process & Methodology
Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives, Write clear briefs and acceptance criteria for new features, integrations, and platform improvements, Manage the app stack, Own the relationship, renewals, and configuration
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