Flosum
SaaS
DirectorofDemandGeneration(US)
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“Director of Demand Generation (US) at Flosum. Skills: Demand generation, Pipeline creation, Brand awareness, Omnichannel strategy. Own omnichannel demand strategy. Accelerate omnichannel demand strategy”
What You'll Achieve.
Increased qualified enterprise pipeline; Improved channel efficiency; Improved conversion performance; Diversified demand sources; Elevated engagement Salesforce community; Sharper execution demand strategy
Industry & Context.
Optimize what's working; Cut what's not
What They're Looking For.
Must Have
7–12+ years demand generation experience, 7–12+ years growth marketing experience, Proven track record driving enterprise pipeline, Experience marketing to technical audiences, Demonstrated success running integrated omnichannel programs, Analytical orientation with attribution mindset, Confidence to challenge assumptions, Bias for action
Nice to Have
Salesforce ecosystem familiarity, DevOps experience, Developer tooling experience, Technical SaaS experience
What You'll Do.
Own omnichannel demand strategy
Accelerate omnichannel demand strategy
Drive net-new qualified enterprise pipeline
Align pipeline to ICP accounts
Strengthen campaign architecture
Improve targeting precision
Introduce high-leverage growth plays
Improve campaign-to-opportunity conversion
Improve channel efficiency
Establish clear performance benchmarks
Establish reporting rigor
Establish pipeline visibility
Partner with Sales leadership
Align on target accounts
Align on revenue goals
Foster experimentation
Foster accountability
How You'll Work.
Team & Collaboration
Partner with Sales leadership; Align on target accounts; Align on revenue goals
Full Job Description
### About Flosum Flosum is at the forefront of innovation in the Salesforce DevOps and Security Ops ecosystem. Our Salesforce-native platform powers version control, continuous deployment, automated merge tools, disaster recovery, and cybersecurity — helping enterprises move faster while maintaining full trust and compliance. We’re a high-growth SaaS company trusted by architects, admins, and CIOs worldwide. If you thrive in collaborative environments and enjoy connecting people, data, and technology to create measurable impact, you’ll fit right in. ### About You We are seeking a Director of Demand Generation to drive demand generation, pipeline creation, and brand awareness across channels. This is a strategic demand leadership role focused on driving qualified enterprise pipeline across all funnel stages. You’ll step into an existing demand engine and make it smarter, sharper, and more scalable. You’ll introduce new ideas, optimize what’s working, cut what’s not, and build differentiated omnichannel programs that resonate with a highly technical Salesforce developer audience. If you know how to earn credibility with developers — not just market to them — we want to talk. ### What You’ll Do * Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships * Drive net-new qualified enterprise pipeline aligned to ICP accounts * Strengthen campaign architecture, segmentation, and targeting precision * Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem * Improve campaign-to-opportunity conversion and channel efficiency * Establish clear performance benchmarks, reporting rigor, and pipeline visibility * Partner closely with Sales leadership to align on target accounts and revenue goals * Lead and mentor the demand team toward experimentation, accountability, and performance ### What Success Looks Like Within your first 12 months, you will have: * Increas
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