RegScale
SaaS
DirectorofDemandGenerationandDigitalMarketing
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“Director of Demand Generation and Digital Marketing at RegScale. Skills: Demand Generation, Digital Marketing, pipeline generation, SQLs, strategy, execution, performance measurement. Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline. Build and execute the integrated demand strategy across paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels”
What You'll Achieve.
deliver a highly qualified pipeline and SQLs from DG and digital programs; clear pipeline targets attached to every program; ensure marketing-sourced pipeline converts; improve efficiency and scale
Industry & Context.
What They're Looking For.
Must Have
10+ years of B2B DG, digital, or performance marketing in cybersecurity SaaS, Track record of building and scaling integrated demand programs that deliver measurable, qualified pipeline at meaningful volume, Direct experience managing a team and operating as a player-coach, Deep fluency across the digital marketing stack and analytics, Ability to partner with Sales leadership on shared pipeline goals, Proven ability to manage agency and vendor relationships and hold them accountable, Experience operating in high-growth SaaS companies where processes and structure are still evolving, 10+ years of marketing experience, with a focus on DG or performance marketing, Bachelor’s degree in marketing or equivalent
Nice to Have
Vendor references within the cybersecurity event and partner ecosystem strongly preferred
What You'll Do.
Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline
Build and execute the integrated demand strategy across paid media
Define and execute the ABM strategy in close partnership with Sales
including target account selection
Own webinar strategy and execution
both hosted and third-party
with clear pipeline targets attached to every program
and Channel leadership on lead qualification
and feedback loops to ensure marketing-sourced pipeline converts
and contractor relationships across paid media
with full ownership of contracts
Build and own dashboards and reporting that tie program activity to pipeline
Continuously test new channels
and acquisition models to improve efficiency and scale
How You'll Work.
Team & Collaboration
Partner with Sales leadership on shared pipeline goals; Partner with Sales, BDR, and Channel leadership on lead qualification, routing, follow-up SLAs, and feedback loops
Full Job Description
RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. We help organizations break out of the slow and expensive realities that plague legacy GRC tools by bridging security, risk, and compliance through controls lifecycle management. By leveraging CCM, organizations experience massive process improvements like 90% faster certification times, and 60% less audit prep time. Today’s expansive security and compliance requirements can only be met with a modern, CCM based approach, and RegScale is the leader in that space. Position: RegScale is hiring a Director of Demand Generation and Digital Marketing to scale a growing engine that fuels our pipeline. This is a leadership role with full accountability for the programs, channels, and digital infrastructure that source qualified opportunities and convert them through the funnel. The Director will own the strategy, execution, and measurable performance of demand generation and digital marketing globally, with a clear mandate: deliver a highly qualified pipeline and SQLs from DG and digital programs. This role sits at the intersection of strategy and operations. You will own the channel mix, manage agencies and vendors, and stay close enough to the data to know exactly which lever to pull and when. If you have built and run a high-performing demand engine in a B2B cybersecurity or SaaS environment, know how to translate buyer intent into pipeline, and lead with both rigor and creativity, this role is for you. Activities: Own the global DG and digital marketing function with full accountability for sourced and influenced pipeline Build and execute the integrated demand strategy across paid media, ABM, SEO, email, webinars, content syndication, website, and partner channels Define and execute the ABM strategy in close partnership with Sales, including target account selection, orchestration, and measurement Own webinar strategy and execution, both hosted and
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