VML MAP
DirectorofDataConsulting-CRM/martech
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“Director of Data Consulting - CRM/martech at VML MAP. Skills: Data consulting, CRM, Martech, Analytics leadership. Lead client analytics. Own analytics agenda”
What You'll Achieve.
Deliver tangible business impact; Drive measurable business outcomes
Industry & Context.
Structured problem-solving; Data-driven decision making
50%+ travel
What They're Looking For.
Must Have
15+ years in analytics, Significant leadership experience, Consultative experience, Client-service experience, Hands-on SQL experience, Hands-on Python experience, Hands-on BigQuery experience, Hands-on Google Analytics experience, Hands-on Salesforce experience, Hands-on Adobe experience, Hands-on comparable platforms experience, Ability to be onsite 50%+
Nice to Have
Experience in automotive, Experience in data-rich consumer category, Local to Detroit metro area, Open to cities within 2-hour flight to Detroit
What You'll Do.
Lead client analytics
Align work to business priorities
Advise senior stakeholders
Translate complex signals
Communicate complex topics
Shape strategic roadmaps
Assess client data landscapes
Identify opportunities for improvement
Partner with technology teams
Deliver scalable solutions
Step in to support deliverables
Lead across global teams
Build alignment through influence
Create clarity around priorities
Define ways of working
Identify audience opportunities
Inform personalization
Inform customer journeys
Inform activation readiness
Evolve client reporting
Build measurement agendas
Build innovation agendas
Design measurement frameworks
Design learning agendas
Define reporting structures
Define testing approaches
Apply advanced analytics
Mentor analytics team
Retain analytics team
Set expectations for quality
Set expectations for consulting excellence
Set expectations for communication
Set expectations for commercial impact
Foster culture of curiosity
Foster culture of accountability
Foster culture of collaboration
Foster culture of continuous improvement
How You'll Work.
Team & Collaboration
MAP global teams; WPP agency partners; Capability groups; Client stakeholders; Data specialists; Marketing specialists; CRM specialists; IT specialists; Client engagement leads; Strategic partners
Communication Scope
Executive communication; Written communication; Verbal communication; Presentation skills; Client presentations
Full Job Description
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as a Senior Director, Analytics and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact! What will your day look like? As our new Senior Director, Analytics, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment. More specifically, your tasks will include: Lead Client Analytics & Strategic Advisory Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes. Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization. Translate complex s
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