Eve

SaaS

DirectorofCommunity&CustomerMarketing

$176–235k United States FULL TIME Remote Friendly
The Brief

“Director of Community & Customer Marketing at Eve. Skills: Customer marketing, Community building, Customer engagement, Customer advocacy. Define customer marketing operating model. Establish cross-functional workflows”

What You'll Achieve.

Turn customers into champions; Turn customers into advocates; Turn customers into referral partners; Drive pipeline; Drive revenue; Customers feel valued; Customers connected to mission; Customers become advocates; Customers become sellers; Customers become referral partners; Generate qualified pipeline; Tie advocacy metrics to revenue

Industry & Context.

SaaS

What They're Looking For.

Must Have

7+ years customer marketing, 7+ years community building, 7+ years strategic customer engagement, B2B SaaS experience, Build 0→1 programs, Enterprise customer experience DNA, Revenue orientation, Cross-functional leadership, Strategic thinking, Execution excellence, Written communication, Verbal communication

Nice to Have

Launch advisory boards from scratch, Launch communities from scratch, Launch customer experience programs from scratch

What You'll Do.

Define customer marketing operating model

Establish cross-functional workflows

Create customer segmentation framework

Launch Customer Advisory Board

Launch Product Design Board

Support execution of exclusive customer experiences

Create memorable customer moments

Design annual customer experience calendar

Develop customer community strategy

Select and implement community platform

Design content pillars

Design engagement models

Design moderation approaches

Create customer-led growth engine

Identify cross-sell opportunities

Identify upsell opportunities

Accelerate expansion revenue

Design customer advocate program

Recruit customers for case studies

Recruit customers for webinars

Recruit customers for testimonials

Recruit customers for peer reference calls

Funnel customers into referral network

Track advocacy metrics

Optimize advocacy metrics

How You'll Work.

Team & Collaboration

Customer Success; Product; Growth; ABM; Events; Partnerships; Revenue teams; Sales

Communication Scope

Craft compelling narratives; Present to executives

Free ATS check

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