Ava Labs
Blockchain
DirectorofCommunications
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“Director of Communications at Ava Labs. Skills: Communications strategy, Media relations, Brand narrative, Executive communications. Develop and execute media strategies. Develop and execute positioning strategies”
Industry & Context.
What They're Looking For.
Must Have
8-10 years communications experience, Meaningful time in crypto, Meaningful time in Web3, Meaningful time in fintech, Meaningful time in institutional finance, Experience working with C-suite executives, Established relationships with journalists, Deep fluency in crypto landscape, Deep fluency in blockchain landscape, Exceptional writer across all formats, Proven track record of securing media coverage, Experience managing external agencies
Nice to Have
Prior experience at Layer 1 protocol, Prior experience at Layer 2 protocol, Prior experience at major crypto exchange, Prior experience at institutional platform, Existing relationships within crypto media, Existing relationships with financial press, Experience building communications function, Familiarity with Avalanche ecosystem, Familiarity with Avalanche architecture, Familiarity with Avalanche positioning, Familiarity with Avalanche community, Background spanning consumer crypto audiences, Background spanning institutional finance communications
What You'll Do.
Develop and execute media strategies
Develop and execute positioning strategies
Build and maintain spokesperson messaging
Build and maintain briefing materials
Build and maintain talking points
Build and maintain media prep
Identify and shape executive thought leadership opportunities
Own relationships with journalists
Own relationships with editors
Drive proactive story development
Manage launch communications
Serve as communications owner of Avalanche's core narrative
Develop and maintain messaging frameworks
Develop and maintain press materials
Develop and maintain FAQs
Develop and maintain positioning documents
Ensure narrative consistency
Partner with marketing and growth
Own the global speaking pipeline
Evaluate and prioritize conference opportunities
Ensure speakers are prepared
Manage external PR agency relationship
Hold agency accountable to outcomes
Build and develop internal communications team
Serve as communications lead on breaking news
Serve as communications lead on industry developments
Serve as communications lead on reputational moments
Proactively identify risks
Proactively identify opportunities
Develop rapid response protocols
Build and own media strategy for Avalanche Summit
Build and own media strategy for major ecosystem
Manage press outreach for events
Manage credentialing for events
Manage briefing coordination for events
Manage post-event narrative amplification
How You'll Work.
Team & Collaboration
Partner closely with marketing; Partner closely with growth; Work closely with executive leadership
Communication Scope
Executive communications; Media relations; Thought leadership; Public speaking
Full Job Description
Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform. Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world's assets on one open, programmable blockchain platform. We are looking for an exceptional Director of Communications to own and drive the communications function at Ava Labs, shaping how the world understands and talks about Avalanche. This is a senior individual contributor and people management role sitting within the marketing organization, reporting to the SVP of Growth. The ideal candidate brings something rare: the ability to operate credibly across both crypto-native media and tier 1 business and financial press, while building and protecting the narrative of one of the most important infrastructure platforms in blockchain. You understand the difference between a headline and a story, between a spokesperson and a voice, and between activity and impact. This role requires someone who can work closely with executive leadership, build institutional-quality communications programs, and execute with the speed a
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