Launch Potato
digital media
Director,MessagingReactivation
“Director, Messaging Reactivation at Launch Potato. Skills: Messaging Reactivation Strategy, Revenue Performance Management, Email Deliverability, Audience Segmentation. Own the reactivation revenue number. Decide which audiences to reactivate”
What You'll Achieve.
Reactivation revenue growth across all brands; Volume of dormant users successfully returned to active monetization; Deliverability health: inbox placement, sender reputation, FBL rates; New audience segments and monetization pathways launched; Automation coverage: reduction in manual processes; Cross-functional alignment with messaging, infrastructure, and data teams; Team development: direct reports are growing under your leadership
Industry & Context.
Analyze campaign and pipeline performance to identify trends, risks, and opportunities
What They're Looking For.
Must Have
Deep, hands-on experience with email sending infrastructure at the ESP level: IP warming, domain reputation, feedback loops, throttling, Track record managing deliverability across major ISPs, including warmup programs and reputation recovery, Experience designing engagement scoring, audience segmentation, or behavioral targeting systems, Proven revenue ownership: you have been directly accountable for a revenue line, Experience operating email at high volume with a clear understanding of the operational and reputational risks at scale, data fluency: SQL proficiency, direct work with data teams, comfort building and validating scoring models, People leadership experience: you have managed direct reports with accountability for their development and output, Communication skills to present performance and strategy to executive leadership clearly and concisely
Nice to Have
Experience building reactivation or re-engagement programs against large dormant audiences, Worked across multiple ESP platforms with a working understanding of the tradeoffs between them, Experience managing remote, distributed teams across time zones, Track record developing managers or senior ICs into stronger leaders
What You'll Do.
Own the reactivation revenue number
Decide which audiences to reactivate
Identify new monetization opportunities
Balance revenue growth against deliverability
Refine how we identify and prioritize dormant users
Design and run tests to validate approaches
Expand into new audience segments
Own warmup and scaling strategy for new IPs
Ensure verification and hygiene processes
Monitor deliverability across major ISPs
Manage ESP configuration and performance
Own the reporting framework for reactivation performance
Design engagement scoring and segmentation models
Analyze campaign and pipeline performance
Present results and strategic recommendations
Build systems and operating rhythms
Model the standard you hold the team to
How You'll Work.
Team & Collaboration
Partner with the P&G messaging team; Coordinate with deliverability and operations; Collaborate with executive leadership
Communication Scope
Present performance and strategy to executive leadership clearly and concisely
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