Director,MediaPlanning

## Accountabilities Lead end-to-end media strategy development across brand launches and lifecycle management, translating business and brand objectives into actionable omnichannel plans. Define audience strategies, channel roles, and investment frameworks that drive engagement, adoption, and measurable performance outcomes. Oversee integrated media planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels. Ensure media strategies reflect the full patient and HCP journey, integrating insights across touchpoints to avoid siloed execution. Serve as a senior client partner and trusted advisor, presenting media strategies with clarity, confidence, and strategic authority. Collaborate closely with internal teams (strategy, activation, client services, analytics) to ensure alignment, executional excellence, and performance optimization. Manage external media agencies and partners, ensuring high-quality execution, compliance, and adherence to strategic direction. Own and optimize significant media budgets, ensuring efficient allocation of spend and strong return on investment. Monitor campaign performance and collaborate with analytics and activation teams to drive continuous improvement and in-flight optimization. Stay current on media innovation, data capabilities, and evolving platform trends within the pharmaceutical landscape. Requirements 8+ years of media planning experience, with strong expertise in pharmaceutical marketing (HCP and DTC). Proven background in media agencies or equivalent environments with direct client-facing leadership responsibilities. Deep understanding of pharmaceutical compliance requirements, including MLR and FDA regulations. Strong experience in integrated, omnichannel media planning across both digital and traditional channels. Expertise in media analytics, audience strategy, and performance optimization using data-driven insights. Ability to confidently present and influence senior stakehold