SALT XC
Marketing and Advertising
Director,MediaActivation
“Director, Media Activation at SALT XC. Skills: media strategy, client management, team leadership, analytics. Lead planning, implementation, activation, optimization, reporting. Prepare, write, present integrated media plans”
What You'll Achieve.
drive action; drive brand transactions; satisfy client objectives; ensure campaigns are properly set up against KPIs; Ensure timely delivery of reports; Maintain awareness of client KPIs and objectives; Accurately and effectively manage clients' day-to-day planning requirements
Industry & Context.
strategic thinking skills; insights-led media strategist; performance optimization/levers/algorithms
What They're Looking For.
Must Have
data-driven, insights-led media strategist, platform expert, hands-on analytics, reporting experience, management experience, comprehension of the media landscape, highly proficient in media planning, highly proficient in media implementation, highly proficient in media activation, highly proficient in media optimization, highly proficient in media reporting, highly proficient in media analysis, understanding online user journey optimizations, solid understanding of Google Analytics, understanding performance optimization/levers/algorithms, DSP experience, develop trust-based relationships with clients, develop trust-based relationships with agency team members
Nice to Have
breadth of experience across clients from different verticals
What You'll Do.
present integrated media plans
Manage and mentor direct reports
Maintain stewardship and accountability of media plan
Manage team in reviewing and QA'ing platform setup
Oversee work of junior team members
Liaise and foster knowledge sharing internally
Ensure media plans adhere to agency values
Lead preparation and presentation of media opportunity evaluations
Develop reporting processes for each client
Manage clients' day-to-day planning requirements
Inform leadership of potential challenges
Influence decision-making by encouraging strategies
Participate in agency/team projects
Participate in new business presentations
How You'll Work.
Team & Collaboration
natural collaborator; develop trust-based relationships with agency team members; Liaise and foster knowledge sharing with other disciplines internally; partner agencies; other departments
Communication Scope
presentation skills; writing; presentation of integrated media plans; presentation of evaluations
Process & Methodology
Manage and mentor direct reports, conducting performance reviews, providing day-to-day training and support, Manage your team in reviewing and QA'ing platform setup, Oversee the work of junior team members, supporting the management of workload and prioritization
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