SALT XC

Marketing and Advertising

Director,MediaActivation

$110–140k Toronto, Ontario, Canada Remote Friendly
The Brief

“Director, Media Activation at SALT XC. Skills: media strategy, client management, team leadership, analytics. Lead planning, implementation, activation, optimization, reporting. Prepare, write, present integrated media plans”

What You'll Achieve.

drive action; drive brand transactions; satisfy client objectives; ensure campaigns are properly set up against KPIs; Ensure timely delivery of reports; Maintain awareness of client KPIs and objectives; Accurately and effectively manage clients' day-to-day planning requirements

Industry & Context.

Marketing and Advertising
Problems you'll solve

strategic thinking skills; insights-led media strategist; performance optimization/levers/algorithms

What They're Looking For.

Must Have

data-driven, insights-led media strategist, platform expert, hands-on analytics, reporting experience, management experience, comprehension of the media landscape, highly proficient in media planning, highly proficient in media implementation, highly proficient in media activation, highly proficient in media optimization, highly proficient in media reporting, highly proficient in media analysis, understanding online user journey optimizations, solid understanding of Google Analytics, understanding performance optimization/levers/algorithms, DSP experience, develop trust-based relationships with clients, develop trust-based relationships with agency team members

Nice to Have

breadth of experience across clients from different verticals

What You'll Do.

present integrated media plans

Manage and mentor direct reports

Maintain stewardship and accountability of media plan

Manage team in reviewing and QA'ing platform setup

Oversee work of junior team members

Liaise and foster knowledge sharing internally

Ensure media plans adhere to agency values

Lead preparation and presentation of media opportunity evaluations

Develop reporting processes for each client

Manage clients' day-to-day planning requirements

Inform leadership of potential challenges

Influence decision-making by encouraging strategies

Participate in agency/team projects

Participate in new business presentations

How You'll Work.

Team & Collaboration

natural collaborator; develop trust-based relationships with agency team members; Liaise and foster knowledge sharing with other disciplines internally; partner agencies; other departments

Communication Scope

presentation skills; writing; presentation of integrated media plans; presentation of evaluations

Process & Methodology

Manage and mentor direct reports, conducting performance reviews, providing day-to-day training and support, Manage your team in reviewing and QA'ing platform setup, Oversee the work of junior team members, supporting the management of workload and prioritization

Free ATS check

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