SALT XC
Marketing and Advertising
Director,MediaActivation
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“Director, Media Activation at SALT XC. Skills: media strategy, client management, team leadership, analytics. Lead planning, implementation, activation, optimization, reporting. Prepare, write, present integrated media plans”
What You'll Achieve.
drive action; drive brand transactions; satisfy client objectives; ensure campaigns are properly set up against KPIs; Ensure timely delivery of reports; Maintain awareness of client KPIs and objectives; Accurately and effectively manage clients' day-to-day planning requirements
Industry & Context.
strategic thinking skills; insights-led media strategist; performance optimization/levers/algorithms
What They're Looking For.
Must Have
data-driven, insights-led media strategist, platform expert, hands-on analytics, reporting experience, management experience, comprehension of the media landscape, highly proficient in media planning, highly proficient in media implementation, highly proficient in media activation, highly proficient in media optimization, highly proficient in media reporting, highly proficient in media analysis, understanding online user journey optimizations, solid understanding of Google Analytics, understanding performance optimization/levers/algorithms, DSP experience, develop trust-based relationships with clients, develop trust-based relationships with agency team members
Nice to Have
breadth of experience across clients from different verticals
What You'll Do.
present integrated media plans
Manage and mentor direct reports
Maintain stewardship and accountability of media plan
Manage team in reviewing and QA'ing platform setup
Oversee work of junior team members
Liaise and foster knowledge sharing internally
Ensure media plans adhere to agency values
Lead preparation and presentation of media opportunity evaluations
Develop reporting processes for each client
Manage clients' day-to-day planning requirements
Inform leadership of potential challenges
Influence decision-making by encouraging strategies
Participate in agency/team projects
Participate in new business presentations
How You'll Work.
Team & Collaboration
natural collaborator; develop trust-based relationships with agency team members; Liaise and foster knowledge sharing with other disciplines internally; partner agencies; other departments
Communication Scope
presentation skills; writing; presentation of integrated media plans; presentation of evaluations
Process & Methodology
Manage and mentor direct reports, conducting performance reviews, providing day-to-day training and support, Manage your team in reviewing and QA'ing platform setup, Oversee the work of junior team members, supporting the management of workload and prioritization
Full Job Description
Director, Media Activation Team: Connections Location: Toronto (Hybrid) Company Overview Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action. We take an integrated approach that connects your consumer's online and offline experiences through data, media, and the memorable moments that drive brand transactions. Role Overview The Director, Media is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and management experience. The best candidate for this role will be a natural collaborator with strong presentation, organizational, and strategic thinking skills. They have a strong comprehension of the media landscape and a proactive nature combined with a high level of attention to detail. The Director, Media is on top of current and emerging trends in the world of digital media capabilities and tech offerings. They ideally come with a breadth of experience across clients from different verticals. You will be responsible for planning, developing, implementing, and managing the overall media strategy for your clients with your team. In addition, you are responsible for managing, guiding, and training your team. The role will require the right candidate to be highly proficient in media planning, implementation, activation, optimization, reporting, and analysis. This includes understanding online user journey optimizations, a very solid understanding of Google Analytics (tracking and analysis), performance optimization/levers/algorithms, and DSP experience. The successful candidate will need to develop strong trust-based relationships with both client and agency team members. Core Responsibilities Leading planning, implementation, activation, optimization, and reporting for all key clients. Leading the preparation, writing, and presentation of integrated media plans, proposals, and analysis that satisfy cl
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