Neko Health
health
Director,MarketingUK
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“Director, Marketing UK at Neko Health. Skills: Marketing strategy, Brand positioning, Demand generation. Own the UK marketing strategy and annual plan. Translate global brand positioning into UK market story”
What You'll Achieve.
Drive measurable results for our clinics; Achieve member acquisition outcomes; Achieve clinic utilization outcomes; Grow Neko's share of voice; Set local conversion targets; Demonstrate UK marketing ROI
Industry & Context.
What They're Looking For.
Must Have
Significant experience in senior marketing roles, Proven experience as a local or market-level marketing lead within a global organisation, Skilled at writing briefs and directing creative, media, and social teams, Commercial acumen, Excellent at influencing without authority, Comfortable with data and measurement, Deep knowledge of the UK consumer and media landscape, Experience in a high-growth or scale-up environment, Experience with multi-site or proximity marketing, Knowledge of the UK employer health benefits landscape
Nice to Have
Ideally across health, consumer tech, or lifestyle, A passion for preventive health, medtech, or wellness categories, Experience with B2B2C demand generation models
What You'll Do.
Own the UK marketing strategy and annual plan
Translate global brand positioning into UK market story
Set demand generation targets for the UK
Serve as UK's primary client to global COEs
Adapt product launches for UK regulatory requirements
Identify and develop UK-specific marketing opportunities
Lead UK earned media and PR strategy
Develop relationships with UK health influencers
Represent Neko at UK industry events
Own the UK member acquisition funnel
How You'll Work.
Team & Collaboration
Work in close partnership with the UK Operations Leader; Serve as the UK's primary client to global Centres of Excellence; Work with the Product Marketing COE; Partner with global performance marketing
Communication Scope
Writing briefs; Directing creative teams; Directing media teams; Directing social teams
Full Job Description
Mission Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear. In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives. Role Purpose The Director of UK Marketing will be responsible for Neko Health's market presence and growth in the United Kingdom. This is fundamentally a role about orchestration and influence: you will not own media buying, social production, or brand creative directly — those capabilities sit in global Centres of Excellence (COEs). Instead, you will be the UK's primary voice into those teams, ensuring that global investment and globally produced content is briefed, shaped, and activated in ways that genuinely resonate with UK audiences and drive measurable results for our clinics. You will work in close partnership with the UK Operations Leader, translating global marketing output into locally relevant programmes, and feeding the realities of the UK market - its audiences, competitive landscape, and clinic performance - back into global strategy. The best work will happen when the global machine is pulling in the right direction for the UK, and you are the person who makes that happen. What You’ll Deliver in The First 6-12 Months - Own the UK marketing strategy and annual plan, defining the local priorities, audience focus, and activation calendar that global COEs will be briefed to deliver against. - Translate Neko's global brand positioning and product narrative into a UK-specific market story - one that reflects local health behaviours, cultural context, and competitive dynamics. - Set the de
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