Runna
Fitness
Director,Marketing(Growth)
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“Director, Marketing (Growth) at Runna. Skills: Growth Marketing Vision, Unified Growth Engine, Full Funnel Ownership, Experimentation Discipline, Cross-brand Growth, International Growth Strategy, Growth P&L Ownership, Team Leadership. Set the multi-year Growth Marketing vision and build the unified engine that connects paid, lifecycle, and SEO/GEO into one compounding system. Partner with Growth Product to own the full funnel, including server-side tracking, attribution, marketing automation, a”
Industry & Context.
Running toward the data, not away from it. You design tests with clear hypotheses, act on what you find, and cut what isn't working; Delivering against targets even when the path isn't clear. Ambiguity energises you rather than slowing you down; Thinking in funnels, not channels. You connect the dots others miss and fix the handoffs that quietly cost conversions
What They're Looking For.
Must Have
10+ years in growth or performance marketing, with meaningful time leading teams and functions, A track record of driving real growth outcomes in B2C consumer products, with the numbers to back it up, Experience owning complex, multi-channel growth domains rather than a single channel, Comfort partnering with product and engineering on technically complex, data-heavy challenges, senior stakeholder skills, knowing when to align, when to push back, and when to make the call
Nice to Have
Scaled growth marketing for subscription-based mobile apps, Worked across cross-product or cross-platform growth funnels (app, web, partner platforms like Strava), Led growth in a post-acquisition or high-growth integration environment
What You'll Do.
Set the multi-year Growth Marketing vision and build the unified engine that connects paid
and SEO/GEO into one compounding system
Partner with Growth Product to own the full funnel
including server-side tracking
and the measurement architecture leadership relies on
Make experimentation a core operating discipline across the team
Co-lead cross-brand growth across Strava and Runna
converting Strava's global community into Runna subscribers through paid
Own Runna's international growth strategy beyond the UK
including market sequencing
and the frameworks that let us scale efficiently
including paid media budget
and the unit economics (CAC
LTV: CAC) that keep growth sustainable
Lead and develop the managers running each function
and act as an enterprise leader across Runna and Strava
How You'll Work.
Team & Collaboration
Partner closely with the Director of Growth Product Management, Partnerships, Ambassadors, and Brand Marketing; Act as an enterprise leader across Runna and Strava
Full Job Description
We're putting together a talented team to build the #1 training platform for Runners We help everyday runners become outstanding by building an incredible app providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. We’re growing extremely fast! In November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the iPhone app of the year, reflecting the innovation and impact of what we’ve built & in 2025 we were acquired by Strava https://www.strava.com/about?hl=en-GB! Our ambition is huge: to become the go-to global leading training platform for millions of runners everywhere. We’re growing with purpose and looking for people who want to build something meaningful with lasting impact. With the recent acquisition by Strava accelerating our journey, now is a really magical time to join. 🚀 THE TEAM YOU'LL JOIN The Growth Marketing team owns how runners discover Runna, sign up, and stick with us for the long haul. We sit at the intersection of marketing, product, and data, and we drive user growth across paid, owned, and organic channels. You'll lead a team of 15 across three functions: - Performance Marketing - Lifecycle Marketing - Organic Growth (SEO, website, ASO, CRO, and referrals) Each function has a dedicated manager, so your focus is strategy, cross-functional leadership, and building team capability rather than channel execution. You'll partner closely with the Director of Growth Product Management, Partnerships, Ambassadors, and Brand Marketing. WHAT YOU'LL BE DOING You'll be a key member of the Runna Senior Leadership Team, reporting to the Strava CMO with strong accountability to Runna's Founders and Managing Director. You'll directly manage and mentor the function managers and shape how growth marketing connects to company-level goals.
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