Director,Marketing(B2B)

## Description Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. ## What You'll Own Lead the end-to-end strategy for all North America campaigns, encompassing new business and customer marketing to accelerate deal velocity. Build and execute multi-channel programs across SMB, MM, and Enterprise segments to drive pipeline and improve conversion rates Define GTM strategies by industry and audience, identifying target markets to penetrate and expand Emburse’s footprint Drive demand generation programs that consistently deliver high-quality pipeline while leveraging ABM to win high-value accounts Build and optimize lifecycle marketing strategies to move prospects and customers through the funnel efficiently Analyze campaign performance and pipeline data to optimize ROI, audience journeys, and foundational metrics Partner closely with Sales and Product Marketing to ensure tight alignment on messaging, positioning, and global priorities Collaborate with Digital, Events, PR, and Social teams to deliver cohesive, high-impact campaigns with consistent messaging Secure buy-in from key stakeholders and clearly communicate progress, performance, and strategic insights to leadership Develop comprehensive marketing plans and partner with Marketing Ops to execute pipeline growth initiatives effectively Manage agency and contractor relationships, including scope and budgets, ensuring partners deliver against business goals Translate performance insights into fast action to address market conditions and emerging growth opportunities ## What You'll Bring Bachelors Degree preferred OR equivalent work experience Required: Minimum of 7+ years of Marketing experience Line Managemen