Turo
Car Sharing Marketplace
Director,Marketing
“Director, Marketing at Turo. Skills: Marketing strategy, Brand awareness, Customer acquisition. Lead execution of marketing initiatives. Translate global marketing strategy”
What You'll Achieve.
Drive brand awareness; Drive customer acquisition; Drive growth in the Canadian market; Increase brand visibility; Increase engagement; Reduce churn; Increase lifetime value
Industry & Context.
Data-driven decision-maker
What They're Looking For.
Must Have
10+ years of marketing leadership experience, Experience operating within a global organization, Experience managing agencies and external partners
Nice to Have
Ideally in tech, travel, or marketplaces, Experience using analytics tools, Experience using marketing automation software
What You'll Do.
Lead execution of marketing initiatives
Translate global marketing strategy
Develop and implement marketing strategies
Align local marketing with global goals
Drive brand marketing
and content strategies
Lead initiatives for customer growth
Optimize acquisition channels
Execute seasonal marketing campaigns
Monitor campaign performance
Build and lead a high-performing marketing team
Manage external agencies
How You'll Work.
Team & Collaboration
Partner cross-functionally with product, legal, government relations, operations, and global marketing teams
Communication Scope
Excellent communication skills; Experience in media relations; Public communications experience
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