Turo

Car Sharing Marketplace

Director,Marketing

$152–190k Toronto, Ontario, Canada FULL TIME Remote Friendly
The Brief

“Director, Marketing at Turo. Skills: Marketing strategy, Brand awareness, Customer acquisition. Lead execution of marketing initiatives. Translate global marketing strategy”

What You'll Achieve.

Drive brand awareness; Drive customer acquisition; Drive growth in the Canadian market; Increase brand visibility; Increase engagement; Reduce churn; Increase lifetime value

Industry & Context.

Car Sharing Marketplace
Problems you'll solve

Data-driven decision-maker

What They're Looking For.

Must Have

10+ years of marketing leadership experience, Experience operating within a global organization, Experience managing agencies and external partners

Nice to Have

Ideally in tech, travel, or marketplaces, Experience using analytics tools, Experience using marketing automation software

What You'll Do.

Lead execution of marketing initiatives

Translate global marketing strategy

Develop and implement marketing strategies

Align local marketing with global goals

Drive brand marketing

and content strategies

Lead initiatives for customer growth

Optimize acquisition channels

Execute seasonal marketing campaigns

Monitor campaign performance

Build and lead a high-performing marketing team

Manage external agencies

How You'll Work.

Team & Collaboration

Partner cross-functionally with product, legal, government relations, operations, and global marketing teams

Communication Scope

Excellent communication skills; Experience in media relations; Public communications experience

Free ATS check

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