Circ
Fashion
Director,Marketing
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“Director, Marketing at Circ. Skills: Brand strategy, Marketing strategy, Communications strategy, Product marketing. Provide leadership in brand strategy. Provide leadership in marketing strategy”
What You'll Achieve.
Drive business growth; Drive market adoption; Increase awareness; Increase preference; Increase adoption of Circ's materials
Industry & Context.
Strategic thinking; Hands-on execution
30% travel, Travel to U.S., Travel to Europe
What They're Looking For.
Must Have
8+ years marketing experience, Bachelor's degree in Marketing, Experience leading brand strategies, Experience leading marketing strategies, Experience leading communications strategies, Experience leading product marketing strategies, Experience leading go-to-market strategies, Experience launching brands, Experience scaling brands, Experience repositioning brands, Experience launching products, Experience scaling products, Experience repositioning products, Experience launching categories, Experience scaling categories, Experience repositioning categories, Experience launching ingredient brands, Experience scaling ingredient brands, Experience repositioning ingredient brands, Experience launching commercial offerings, Experience scaling commercial offerings, Experience repositioning commercial offerings, Experience translating technical concepts, Experience translating sustainability concepts, Experience translating industry concepts, Experience conducting market research, Experience conducting competitive analysis, Experience conducting market development, Experience conducting positioning initiatives, Experience managing agencies, Experience managing contractors, Experience managing external partners, Experience delivering high-quality marketing programs, Experience delivering creative output
Nice to Have
MBA preferred, Experience in fashion industry, Experience in textiles industry, Experience in specialty materials industry, Experience in sustainability industry, Experience in circularity industry, Experience in branded materials industry, Experience leveraging AI tools
What You'll Do.
Provide leadership in brand strategy
Provide leadership in marketing strategy
Provide leadership in communications strategy
Develop company-level brand strategies
Develop company-level marketing strategies
Build brand awareness
Drive commercial engagement
Shape compelling narratives
Develop integrated communications strategies
Develop product marketing strategy
Plan marketing campaigns
Execute marketing campaigns
Build marketing collateral
Build sales enablement materials
Build product messaging
Build customer presentations
Build website content
Build communications assets
Support demand-building initiatives
Conduct market research
Conduct white space analysis
Conduct competitive analysis
Identify opportunities
Develop strategic brand partnerships
Develop collaborations
Support market-facing moments
Adapt market development strategies
Monitor circularity trends
Monitor textile innovation
Monitor branded materials
Monitor AI-enabled marketing tools
Monitor competitive activity
Monitor market shifts
Operate in fast-moving environment
Use creative approaches
Use efficient approaches
Deliver high-quality work
Manage external agencies
Manage creative partners
Serve as internal lead
Manage agency priorities
Provide agency feedback
Ensure high-quality agency execution
Improve speed with AI
Improve quality with AI
Improve research with AI
Improve content development with AI
Improve workflow efficiency with AI
Improve marketing execution with AI
Manage cross-functional priorities
Maintain high standards
Support marketing function growth
Build marketing processes
Build marketing workflows
Build team capabilities
Build standards for execution
Create clear priorities
Create clear expectations
Develop internal team
Coach agency partners
Develop agency partners
Foster culture of creativity
Foster culture of accountability
Foster culture of speed
Foster culture of commercial orientation
Foster culture of continuous learning
Partner with senior leadership
Partner with cross-functional teams
How You'll Work.
Team & Collaboration
Cross-functional teams; Business development stakeholders; Product stakeholders; Technology stakeholders; Manufacturing stakeholders; Commercial teams stakeholders; Senior leadership; Cross-functional teams
Communication Scope
Compelling narratives; Compelling stories; Executive visibility; Thought leadership; Partner announcements; Sales enablement; Customer presentations
Process & Methodology
Roadmap planning
Full Job Description
Circ's flexible technology is powering the clean closet and helping the fashion industry make monumental strides toward a truly circular eco-economy. We’ve pioneered a technology that can recycle polycotton — what the majority of our clothes are made of — into reusable fibers. In essence: our process takes textile waste and turns it into materials that your most beloved fashion labels can use for tomorrow’s clothes. Circ is a registered B Corp Company, named one of Fast Company's Most Innovative Companies and a finalist in the Earthshot Prize. We’re unafraid to tackle the hardest challenges and we set ambitious goals that ensure our hard work will make the maximum impact. Overview The Director, Marketing will lead Circ’s brand, marketing, communications, and product marketing efforts as the company scales its position in sustainable materials. This role will shape Circ’s market narrative, build awareness, support commercial growth, and help establish Circ as a category leader in circular materials. This is a highly visible role in a fast-paced startup environment where success requires both strategic thinking and hands-on execution. Working within a lean team, this person will help develop strategy while also rolling up their sleeves to create content, launch campaigns, support events, manage agencies, and drive day-to-day execution. The ideal candidate brings experience across brand, marketing, communications, and product marketing, with the ability to translate complex technical and sustainability concepts into compelling stories that drive awareness, credibility, and commercial momentum. *Based in the U. S. Eastern Time Zone, with the ability to travel approximately 30% of the time for conferences, trade shows, and events across the U. S. and Europe. For the right candidate, we may also consider individuals based in Europe. Responsibilities Brand, Marketing & Communications Provide leadership in brand, marketing, and communications strategy from ideation to execu
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