Circ

Fashion

Director,Marketing

₹45–70L ~AI est. Remote Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Marketing at Circ. Skills: Brand strategy, Marketing strategy, Communications strategy, Product marketing. Provide leadership in brand strategy. Provide leadership in marketing strategy”

What You'll Achieve.

Drive business growth; Drive market adoption; Increase awareness; Increase preference; Increase adoption of Circ's materials

Industry & Context.

Fashion
Problems you'll solve

Strategic thinking; Hands-on execution

Eligibility Requirements

30% travel, Travel to U.S., Travel to Europe

What They're Looking For.

Must Have

8+ years marketing experience, Bachelor's degree in Marketing, Experience leading brand strategies, Experience leading marketing strategies, Experience leading communications strategies, Experience leading product marketing strategies, Experience leading go-to-market strategies, Experience launching brands, Experience scaling brands, Experience repositioning brands, Experience launching products, Experience scaling products, Experience repositioning products, Experience launching categories, Experience scaling categories, Experience repositioning categories, Experience launching ingredient brands, Experience scaling ingredient brands, Experience repositioning ingredient brands, Experience launching commercial offerings, Experience scaling commercial offerings, Experience repositioning commercial offerings, Experience translating technical concepts, Experience translating sustainability concepts, Experience translating industry concepts, Experience conducting market research, Experience conducting competitive analysis, Experience conducting market development, Experience conducting positioning initiatives, Experience managing agencies, Experience managing contractors, Experience managing external partners, Experience delivering high-quality marketing programs, Experience delivering creative output

Nice to Have

MBA preferred, Experience in fashion industry, Experience in textiles industry, Experience in specialty materials industry, Experience in sustainability industry, Experience in circularity industry, Experience in branded materials industry, Experience leveraging AI tools

What You'll Do.

Provide leadership in brand strategy

Provide leadership in marketing strategy

Provide leadership in communications strategy

Develop company-level brand strategies

Develop company-level marketing strategies

Build brand awareness

Drive commercial engagement

Shape compelling narratives

Develop integrated communications strategies

Develop product marketing strategy

Plan marketing campaigns

Execute marketing campaigns

Build marketing collateral

Build sales enablement materials

Build product messaging

Build customer presentations

Build website content

Build communications assets

Support demand-building initiatives

Conduct market research

Conduct white space analysis

Conduct competitive analysis

Identify opportunities

Develop strategic brand partnerships

Develop collaborations

Support market-facing moments

Adapt market development strategies

Monitor circularity trends

Monitor textile innovation

Monitor branded materials

Monitor AI-enabled marketing tools

Monitor competitive activity

Monitor market shifts

Operate in fast-moving environment

Use creative approaches

Use efficient approaches

Deliver high-quality work

Manage external agencies

Manage creative partners

Serve as internal lead

Manage agency priorities

Provide agency feedback

Ensure high-quality agency execution

Improve speed with AI

Improve quality with AI

Improve research with AI

Improve content development with AI

Improve workflow efficiency with AI

Improve marketing execution with AI

Manage cross-functional priorities

Maintain high standards

Support marketing function growth

Build marketing processes

Build marketing workflows

Build team capabilities

Build standards for execution

Create clear priorities

Create clear expectations

Develop internal team

Coach agency partners

Develop agency partners

Foster culture of creativity

Foster culture of accountability

Foster culture of speed

Foster culture of commercial orientation

Foster culture of continuous learning

Partner with senior leadership

Partner with cross-functional teams

How You'll Work.

Team & Collaboration

Cross-functional teams; Business development stakeholders; Product stakeholders; Technology stakeholders; Manufacturing stakeholders; Commercial teams stakeholders; Senior leadership; Cross-functional teams

Communication Scope

Compelling narratives; Compelling stories; Executive visibility; Thought leadership; Partner announcements; Sales enablement; Customer presentations

Process & Methodology

Roadmap planning

Full Job Description

Circ's flexible technology is powering the clean closet and helping the fashion industry make monumental strides toward a truly circular eco-economy. We’ve pioneered a technology that can recycle polycotton — what the majority of our clothes are made of — into reusable fibers. In essence: our process takes textile waste and turns it into materials that your most beloved fashion labels can use for tomorrow’s clothes. Circ is a registered B Corp Company, named one of Fast Company's Most Innovative Companies and a finalist in the Earthshot Prize. We’re unafraid to tackle the hardest challenges and we set ambitious goals that ensure our hard work will make the maximum impact. Overview The Director, Marketing will lead Circ’s brand, marketing, communications, and product marketing efforts as the company scales its position in sustainable materials. This role will shape Circ’s market narrative, build awareness, support commercial growth, and help establish Circ as a category leader in circular materials. This is a highly visible role in a fast-paced startup environment where success requires both strategic thinking and hands-on execution. Working within a lean team, this person will help develop strategy while also rolling up their sleeves to create content, launch campaigns, support events, manage agencies, and drive day-to-day execution. The ideal candidate brings experience across brand, marketing, communications, and product marketing, with the ability to translate complex technical and sustainability concepts into compelling stories that drive awareness, credibility, and commercial momentum. *Based in the U. S. Eastern Time Zone, with the ability to travel approximately 30% of the time for conferences, trade shows, and events across the U. S. and Europe. For the right candidate, we may also consider individuals based in Europe. Responsibilities Brand, Marketing & Communications Provide leadership in brand, marketing, and communications strategy from ideation to execu

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