Abbott
Healthcare
DirectorMarketing,ANIPakistan
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“Director Marketing, ANI Pakistan at Abbott. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Drive business growth. Gain market share”
What You'll Achieve.
Grow market shares higher than market; Consistently outperform competition; Significant growth in sales; Significant growth in market share
Industry & Context.
Good analytical skills
What They're Looking For.
Must Have
15 years of experience marketing brands, MBA or MBBS and Pharm D
What You'll Do.
Drive business growth
Strengthen brand equity
Achieve top line growth
Achieve margin growth
Lead brand management team
Develop talent pipeline
Outperform competition
Develop scientific literature
Develop consumer promotion material
Create category awareness
Coordinate with sales
Coordinate with medical
Coordinate with legal
Coordinate with finance
Ensure promotion alignment
Enhance HCP knowledge
Participate in foreign CMEs
Assist HCP participation
Monitor competition activities
Impart training to Field force
Identify new product launch opportunities
Roll out products/brands
Coordinate with external agencies
Coordinate with advertising agencies
Coordinate with media agencies
Coordinate with research agencies
Coordinate with brand activation agencies
Ensure delivery of margins
Coordinate promotional activities
Manage Advertising budget
Manage Promotion budget
Coach brand management team
Counsel brand management team
Create brand awareness
Gain consumer insights
Gain customer insights
Monitor brands' shares
Monitor brand health indicators
Establish brand positioning
Strengthen brand equity
Identify new brand launch opportunity
Increase market share
How You'll Work.
Team & Collaboration
Coordinate with sales; Coordinate with medical; Coordinate with legal; Coordinate with finance; Coordinate with OEC; Coordinate with external agencies; Coordinate with Region marketing; Coordinate with Area marketing
Communication Scope
Excellent Communication; Excellent Presentation
Full Job Description
## **JOB DESCRIPTION:** **About Abbott:** Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: •Career development with an international company where you can grow the career you dream of. •A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. •A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity - Director-Marketing ANI, Pakistan** This position works out of our Pakistan location in the Abbott Nutrition Division **About Nutrition** Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life. **_Job Summary_****:** Drive business through growing nutrition market, gaining market share and strengthening brand equity. Provide significant and consistent growth in top line and margins through current and new products introduction. Lead brand management team as a role model and develop them for future talent pipeline. **_Core Job Responsibilities:_** * Develop brand plans and ensure its timely and effective execution. * Grow market shares of all ANI brands, higher than the
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