Abbott

Healthcare

DirectorMarketing,ANIPakistan

$10000–16000k ~AI est. Karachi, Pakistan FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director Marketing, ANI Pakistan at Abbott. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Drive business growth. Gain market share”

What You'll Achieve.

Grow market shares higher than market; Consistently outperform competition; Significant growth in sales; Significant growth in market share

Industry & Context.

Healthcare
Problems you'll solve

Good analytical skills

What They're Looking For.

Must Have

15 years of experience marketing brands, MBA or MBBS and Pharm D

What You'll Do.

Drive business growth

Strengthen brand equity

Achieve top line growth

Achieve margin growth

Lead brand management team

Develop talent pipeline

Outperform competition

Develop scientific literature

Develop consumer promotion material

Create category awareness

Coordinate with sales

Coordinate with medical

Coordinate with legal

Coordinate with finance

Ensure promotion alignment

Enhance HCP knowledge

Participate in foreign CMEs

Assist HCP participation

Monitor competition activities

Impart training to Field force

Identify new product launch opportunities

Roll out products/brands

Coordinate with external agencies

Coordinate with advertising agencies

Coordinate with media agencies

Coordinate with research agencies

Coordinate with brand activation agencies

Ensure delivery of margins

Coordinate promotional activities

Manage Advertising budget

Manage Promotion budget

Coach brand management team

Counsel brand management team

Create brand awareness

Gain consumer insights

Gain customer insights

Monitor brands' shares

Monitor brand health indicators

Establish brand positioning

Strengthen brand equity

Identify new brand launch opportunity

Increase market share

How You'll Work.

Team & Collaboration

Coordinate with sales; Coordinate with medical; Coordinate with legal; Coordinate with finance; Coordinate with OEC; Coordinate with external agencies; Coordinate with Region marketing; Coordinate with Area marketing

Communication Scope

Excellent Communication; Excellent Presentation

Full Job Description

## **JOB DESCRIPTION:** **About Abbott:** Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: •Career development with an international company where you can grow the career you dream of. •A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. •A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity - Director-Marketing ANI, Pakistan** This position works out of our Pakistan location in the Abbott Nutrition Division **About Nutrition** Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life. **_Job Summary_****:** Drive business through growing nutrition market, gaining market share and strengthening brand equity. Provide significant and consistent growth in top line and margins through current and new products introduction. Lead brand management team as a role model and develop them for future talent pipeline. **_Core Job Responsibilities:_** * Develop brand plans and ensure its timely and effective execution. * Grow market shares of all ANI brands, higher than the

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