Abbott
Healthcare
DirectorMarketing,ANIPakistan
“Director Marketing, ANI Pakistan at Abbott. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Drive business growth. Gain market share”
What You'll Achieve.
Grow market shares higher than market; Consistently outperform competition; Significant growth in sales; Significant growth in market share
Industry & Context.
Good analytical skills
What They're Looking For.
Must Have
15 years of experience marketing brands, MBA or MBBS and Pharm D
What You'll Do.
Drive business growth
Strengthen brand equity
Achieve top line growth
Achieve margin growth
Lead brand management team
Develop talent pipeline
Outperform competition
Develop scientific literature
Develop consumer promotion material
Create category awareness
Coordinate with sales
Coordinate with medical
Coordinate with legal
Coordinate with finance
Ensure promotion alignment
Enhance HCP knowledge
Participate in foreign CMEs
Assist HCP participation
Monitor competition activities
Impart training to Field force
Identify new product launch opportunities
Roll out products/brands
Coordinate with external agencies
Coordinate with advertising agencies
Coordinate with media agencies
Coordinate with research agencies
Coordinate with brand activation agencies
Ensure delivery of margins
Coordinate promotional activities
Manage Advertising budget
Manage Promotion budget
Coach brand management team
Counsel brand management team
Create brand awareness
Gain consumer insights
Gain customer insights
Monitor brands' shares
Monitor brand health indicators
Establish brand positioning
Strengthen brand equity
Identify new brand launch opportunity
Increase market share
How You'll Work.
Team & Collaboration
Coordinate with sales; Coordinate with medical; Coordinate with legal; Coordinate with finance; Coordinate with OEC; Coordinate with external agencies; Coordinate with Region marketing; Coordinate with Area marketing
Communication Scope
Excellent Communication; Excellent Presentation
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