Life360

Technology

Director,InternationalCommercializationStrategy

£135–195k ~AI est. London, United Kingdom Remote Friendly
The Brief

“Director, International Commercialization Strategy at Life360. Skills: International Commercialization Strategy, Monetization Strategy, Growth Strategy. Develop monetization strategy. Build monetization frameworks”

What You'll Achieve.

Grow MAU; Grow revenue; Achieve product-market fit; Inform investment cases; Ensure commercial logic embedded; Drive alignment across organization

Industry & Context.

Technology
Problems you'll solve

First-principles thinking; Synthesizes incomplete data; Challenges assumptions

What They're Looking For.

Must Have

High-growth consumer apps experience, High-growth consumer technology experience, Ownership of pricing strategy, Ownership of monetization strategy, Financial foundation, Analytical foundation, Experience building advanced models, Executive-level communication skills

Nice to Have

Experience adapting pricing models for non-US markets, Experience designing pricing models for non-US markets, Experience adapting monetization models for non-US markets, Experience designing monetization models for non-US markets, Experience with consumer mobile apps at scale, Exposure to subscription monetization models, Exposure to partnership monetization models, Exposure to alternative monetization models, Exposure to microtransactions, Exposure to telco monetization, Exposure to data products monetization, Exposure to ad-supported tiers monetization

What You'll Do.

Develop monetization strategy

Build monetization frameworks

Build market-specific playbooks

Evaluate product readiness

Prioritize investments

Translate strategy into launch decisions

Model scenario analyses

Model ARPU sensitivity

Inform investment cases

Act as commercial strategy partner

Stress-test initiatives

Connect product decisions

Connect commercial decisions

Collaborate across product

Collaborate across growth

Collaborate across marketing

Collaborate across partnerships

Embed commercial logic

Define on-ramp for commercial stack

Maintain KPI framework

Establish operating cadence

Bring structured post-mortems

Influence executive team

Translate market dynamics

Operate with influence

Rally teams behind vision

How You'll Work.

Team & Collaboration

Cross-functional partnership; Partner with Finance; Partner with GM; Partner with Product; Partner with Growth; Partner with Marketing; Partner with Partnerships; Partner with Ads OG; Partner with Devices OG; Partner with CRO; Partner with executive team; Matrixed organization

Communication Scope

Executive communication; Crisp narratives

Process & Methodology

Roadmap planning, Investment prioritization, Performance management, Operating cadence

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