DirectorIntegratedMarComms

## Description Our Mission:   Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™     Our Values: Take the Lead We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.   Move Fast We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.   Better Together We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.   Real Talk We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.   Safety First We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.   Spark Fun We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters. ## Key Responsibilities 1. Social-First Integrated MarComms Strategy Design comms strategies that start in social, not end there. Ensure Tinder narratives are optimized for how GenZ consumes content: short-form video, creators, podcasts, niche communities, and emerging platforms. Partner closely with Marketing, Social, and Brand Partnerships to ensure narrative cohesion across paid, owned, and earned channels. In particular, help raise the bar of our owned, organic social media channels. 2. Creating cultural narratives for GenZ We