Level99
Marketing
Director,Integrated&FieldMarketing
Neural analysis suggests this role is
optimal for Director candidates.
“Director, Integrated & Field Marketing at Level99. Skills: Integrated marketing, Field marketing, New venue openings, Public relations. Build seasonal campaign strategy. Own seasonal campaign strategy”
What You'll Achieve.
Drive awareness; Drive traffic; Drive brand equity
Industry & Context.
Data-driven decision making; Creating structure
What They're Looking For.
Must Have
8+ years marketing experience, Expertise in brand marketing, Expertise in field marketing, Expertise in local marketing, Expertise in brand partnerships, Expertise in PR, Expertise in openings, Proven experience building marketing programs for physical locations, Experience managing launch campaigns, Experience managing openings, Experience managing events, Experience managing activations, Experience managing partnerships, Experience managing public relations initiatives, Excellent project management skills, Ability to lead multiple workstreams, Ability to keep cross functional teams aligned, Communication skills, Relationship-building skills, Ability to work effectively with venue teams, Ability to work effectively with executives, Ability to work effectively with agency partners, Ability to work effectively with media, Ability to work effectively with external collaborators, Creative instincts, Ability to identify ideas that generate attention, Ability to identify ideas that generate local relevance, Analytical mindset, Comfort measuring performance, Comfort using data to refine future programming, Self-starter, Comfortable with ambiguity, Joy in creating structure, Team first mentality, Willingness to jump in wherever needed, High energy personality, Likes to get it done now
Nice to Have
Prior experience in multi-unit hospitality, Prior experience in entertainment, Prior experience in restaurant, Prior experience in retail, Prior experience in consumer experiential brands, Experience working with PR agencies, Experience working with local media, Experience working with opening campaigns, Experience developing partnership proposals, Experience managing partner relationships, Familiarity with multi-location operations, Experience building scalable field marketing systems, Experience supporting F&B marketing initiatives, Experience supporting beverage marketing initiatives, Experience supporting hospitality marketing initiatives, Passion and capability to learn quickly
What You'll Do.
Build seasonal campaign strategy
Own seasonal campaign strategy
Build tentpole campaign strategy
Own tentpole campaign strategy
Connect brand storytelling
Manage execution at venue level
Ensure strategy deployment across channels
Serve as liaison with organization
Highlight new features
Highlight new moments
Lead local marketing strategy
Partner with Operations
Partner with venue leaders
Build systems to track
Build systems to scale
Lead marketing for new venue openings
Lead PR for new venue openings
Build repeatable opening playbooks
Develop market entry plans
Develop partnership plans
Develop influencer plans
Develop community engagement plans
Develop launch programming
Partner with culinary
Partner with beverage
Partner with craft partners
Maximize restaurant relationships
Maximize beverage relationships
Oversee menu rollout processes
Support branded restaurant touchpoints
Develop media materials
Earn meaningful coverage
Identify brand partnerships
Manage brand partnerships
Drive awareness through partnerships
Drive trial through partnerships
Drive brand equity through partnerships
How You'll Work.
Team & Collaboration
Cross functional teams; Operations teams; Venue leaders; Culinary team; Creative team; Agency partners; External partners
Communication Scope
Relationship building; Messaging development
Process & Methodology
Project management, Workstream management, Cross-functional alignment
Full Job Description
## Description WHO WE ARE Level99 is a sprawling playground designed for adults with over 50 life-sized mini-games where Players dodge axes, crack puzzles, and outsmart real-world challenges. Each game lasts about 1–4 minutes and is built for 2–6 people to play together. One ticket to Level99 unlocks access to all of our games including Challenge Rooms, Player-vs-Player duels, and an art scavenger hunt. We save your progress each time you play so you can earn rewards and climb our coveted leaderboard. Alongside the games, Level99 offers a full-service bar and award-winning restaurant – featuring scratch-cooking, local craft beers, handmade cocktails, and a variety of event spaces. Level99 has locations in Natick, MA, Providence, RI, Tysons, VA, and is opening in West Hartford, CT, Disney Springs, FL, King of Prussia, PA, and Paramus, NJ. Level99 is backed by Act III Holdings, led by Panera founder Ron Shaich, and we have a talented team that has worked on successful entertainment projects ranging from 5 Wits to Walt Disney Imagineering. Visit www.level99.com for more details. OVERVIEW Reporting to the VP of Marketing, the role of “Director, Integrated & Field Marketing” will lead how Level99 shows up in the world at the local, regional, and brand level, with the goal of driving awareness, traffic, and cultural relevance through seasonal campaigns, local venue marketing, new venue openings, strategic partnerships, and public relations. This role will develop local marketing playbooks and programs that help each venue activate in its own market while staying aligned to the Level99 brand, while also leading marketing and PR for openings, announcements, feature launches, room launches, menu asset rollouts, and other key brand moments. The role will also oversee the seasonal and tentpole activation calendar across the marketing org. The right candidate is both a strategist and a doer, able to build scalable systems and playbooks while also executing high-impact launche
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