Orchestra

Director,InfluencerMarketing(PublicAffairs)

$110–125k New York, New York, United States; Washington, District of Columbia, United States Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Director, Influencer Marketing (Public Affairs) at Orchestra. Develop creator strategies. Lead influencer programs”

What You'll Achieve.

Drive cultural relevance; Drive measurable outcomes; Drive awareness; Drive public engagement; Drive stakeholder trust; Drive shifts in public perception; Maximize reach; Drive measurable impact; Support policy objectives; Support community credibility; Support reputational considerations; Support communications goals; Support policy goals; Support stakeholder engagement goals; Connect digital storytelling to real-world engagement; Shape public opinion; Build trust; Support policy outcomes; Support reputational outcomes

What They're Looking For.

Must Have

5-7 years relevant experience, Demonstrated track record, Experience with infrastructure initiatives, Experience with economic development initiatives, Experience with community initiatives, Develop and execute creator-led campaigns, Understand evolving social landscape, Understand digital landscape, Understand how public opinion shaped, Deep knowledge of creator ecosystem, Expertise in blending organic storytelling, Expertise in paid amplification, Balance detail-oriented execution, Balance big-picture strategy, Manage multiple clients, Manage creator programs, Manage deadlines, Manage junior team members, Confidently manage up

Nice to Have

Experience with technology policy, Experience with land use, Experience with education, Experience with infrastructure, Experience with policy-driven sectors

What You'll Do.

Develop creator strategies

Lead influencer programs

Design public affairs programs

Translate policy issues

Integrate organic partnerships

Integrate paid amplification

Oversee influencer identification

Oversee influencer vetting

Oversee partnership management

Build diverse voice programs

Develop strategic plans

Develop measurement frameworks

Present performance insights

Collaborate with teams

Connect digital storytelling

Support new business development

Contribute to proposals

Advise clients on influence

How You'll Work.

Team & Collaboration

Public affairs teams; PR teams; Digital teams; Content teams; Paid media teams; Community engagement teams; Partnerships teams

Communication Scope

Client-facing strategic plans; Performance presentations

Full Job Description

ABOUT ORCHESTRA Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com. People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow. ABOUT THIS ROLE We’re seeking a Director of Influencer Marketing to lead strategic creator, influencer and celebrity programs for our Public Affairs practice, representing clients across healthcare, technology policy, land use, education, infrastructure and other policy-driven sectors This role is designed for a modern influence strategist who understands how credibility, authority and cultural relevance shape public opinion and drive meaningful outcomes — from stakeholder trust and community support to policy awareness and reputational impact. You will architect programs that translate complex policy issues and public-facing initiatives into compelling, creator-led storytelling. Yo

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