Freenome
Healthcare
Director,HCPMarketing
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“Director, HCP Marketing at Freenome. Skills: Provider marketing, Engagement strategies, Clinical adoption. Develop and execute marketing strategies that support provider. Create compelling narratives and programs that align Freenome’s”
What You'll Achieve.
Support provider engagement; Support clinical adoption; Support practice growth; Strengthen provider relationships; Align cross-functional commercial priorities; Support organizational goals tied to provider adoption; Support customer success; Support provider education; Support relationship development; Support long-term customer success
Industry & Context.
Up to 30% travel
What They're Looking For.
Must Have
Bachelor’s degree in business, life sciences, healthcare administration, marketing, or a related field, 10+ years of experience in healthcare, diagnostics, biotech, medical device, or provider-focused marketing roles, Experience developing strategies and messaging for healthcare providers, physician organizations, or clinical audiences, Ability to translate complex clinical and operational concepts into concise, compelling communications for provider and clinical audiences, Demonstrated success working cross-functionally with commercial, medical, and field teams in a highly matrixed environment, Strategic thinking, communication, and stakeholder engagement skills, Data-driven mindset with experience using market insights and performance metrics to guide decision-making and optimize engagement strategies
Nice to Have
Experience supporting commercialization efforts in diagnostics, oncology, preventive health, or population health, Familiarity with provider decision-making processes, clinical workflows, preventive care initiatives, and healthcare operations, Experience with account-based engagement strategies and provider/customer marketing, MBA, MPH, or advanced degree in life sciences or healthcare-related field
What You'll Do.
Develop and execute marketing strategies that support provider
Create compelling narratives and programs that align Freenome’s
Partner with Product Marketing
Translate clinical value into compelling provider-focused narratives
Operate as a highly collaborative leader across Commercial
Support go-to-market planning and execution for new products
Ensure consistent messaging and coordinated provider engagement across
Develop high-impact presentations
provider-facing materials
Translate complex clinical and operational concepts into clear
Serve as a strategic marketing partner to the
Develop customized content
engagement strategies
and account-based initiatives
Help shape Freenome’s market positioning within the evolving
and differentiated brand presence
Gather and synthesize insights from providers
Manage external agency and vendor relationships to support
How You'll Work.
Team & Collaboration
Cross-functional commercial priorities; Commercial, Medical Affairs, Market Access, and Product teams; Clinical Sales team
Communication Scope
Compelling narratives; Provider-focused narratives; Provider communications; Clinical communications; Value propositions
Full Job Description
About this opportunity: Freenome is seeking a strategic, collaborative Director of Provider Marketing to lead engagement strategies that support the adoption and integration of our blood-based cancer screening solutions among healthcare providers. This role will serve as a key connector between Freenome’s clinical innovation and the physicians, advanced practice providers, care teams, and clinical decision-makers responsible for advancing preventive care and improving patient outcomes. This leader will shape and execute integrated marketing and engagement strategies designed to strengthen provider relationships, support clinical adoption, and align cross-functional commercial priorities. This role reports to the VP of Marketing and is available as a remote or hybrid/onsite position with up to 30% travel requirements. What you’ll do: Provider Engagement Strategy: Develop and execute marketing strategies that support provider engagement, clinical adoption, and practice growth initiatives. Create compelling narratives and programs that align Freenome’s solutions with provider priorities including preventive care, early detection, patient outcomes, workflow efficiency, increased participation in screening, and patient access. Partner with Product Marketing, Sales, Medical Affairs, Market Access, Product, and Commercial leadership to translate clinical value into compelling provider-focused narratives that resonate with physicians, care teams, and practice leadership. Go-to-Market Collaboration: Operate as a highly collaborative leader across Commercial, Medical Affairs, Market Access, and Product teams to align priorities and support organizational goals tied to provider adoption and customer success. Support go-to-market planning and execution for new products, indications, and market expansion initiatives. Ensure consistent messaging and coordinated provider engagement across customer touchpoints. Provider & Clinical Stakeholder Communications: Develop high-impact pre
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