Compass Pathways
biotechnology
Director,HCPMarketing
“Director, HCP Marketing at Compass Pathways. Skills: HCP marketing strategies, brand strategy, omnichannel marketing, commercialization. Lead the development and execution of HCP marketing strategies for COMP360, inclusive of personal promotion (field support) and non-personal promotion (digital/media). Shaping and executing an integrated HCP engagement strategy across both personal promotion and non-personal promotion”
What You'll Achieve.
drives HCP awareness; measure campaign effectiveness and ROI
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Life Sciences, or related, 10+ years of marketing experience in biotech/pharma, understanding of US healthcare dynamics, payer environment, and regulatory requirements for investigational products, Expertise in market research, brand strategy, omnichannel marketing, and analytics tools, Excellent cross-functional collaboration, communication, and project management skills
Nice to Have
MBA preferred, proven leadership in CNS or specialty launch experience a plus
What You'll Do.
Lead the development and execution of HCP marketing strategies for COMP360
inclusive of personal promotion (field support) and non-personal promotion (digital/media)
Shaping and executing an integrated HCP engagement strategy across both personal promotion and non-personal promotion
Preparing the organization for commercialization
Ensuring that promotional strategies are insight-driven
and aligned with launch objectives
Lead the development and implementation of HCP marketing strategies for COMP360
focusing on core field materials and developing a comprehensive digital/media plan
Participate in market research
competitive landscape
and customer insights to inform strategic planning and tactical execution
Own the creation of marketing materials
and tools that educate stakeholders on COMP360's value proposition while ensuring regulatory compliance
Manage marketing budgets
and KPIs to measure campaign effectiveness and ROI
Build and mentor a high-performing marketing team
promoting Compass's culture of compassion
How You'll Work.
Team & Collaboration
Partner closely with Commercial Operations, Sales Leadership, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that drives HCP awareness; Collaborate with Sales, Market Access, and Patient Engagement teams to develop integrated go-to-market plans, including HCP education and patient support programs; Drive cross-functional alignment on marketing initiatives, fostering innovation in mental health care delivery
Communication Scope
communication skills
Process & Methodology
project management skills
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