Director,GTMArchitecture

At Sigma, our GTM stack is our product's first and most important proving ground. The Director, GTM Architect is the lead architect of our revenue engine — responsible for the technical design, integration logic, and data integrity of the entire GTM ecosystem. This is not a traditional ops role. We're looking for a builder-first leader: someone who views the tech stack not as a collection of apps, but as a scalable, automated platform for growth. Reporting directly to our VP of Revenue Operations, you'll define the architectural strategy for how Sigma goes to market — owning the technical vision and translating it into the systems, integrations, and automation that power every stage of our revenue motion. What You'll Own: GTM System Architecture Design and maintain the end-to-end architecture of the GTM stack (Sigma, Salesforce, Clay, Outreach, LeanData, Zoominfo, and others), ensuring systems are extensible, resilient, and aligned to revenue strategy. Architect signal-based lead and account routing, territory management, and opportunity orchestration — ensuring the right signals reach the right reps at the right time. Partner with Data Engineering to build internal, Sigma-powered replacements for legacy SaaS tools, migrating logic into the data warehouse where it delivers more flexibility and lower cost. We call this "SaaS Takeout" — systematically replacing point solutions with composable, warehouse-native workflows. Salesforce & Enrichment Platform Strategy Own the Salesforce instance as a strategic asset. Design custom objects, flows, and integrations built for long-term scalability — not short-term patches. Lead the design of advanced outbound and enrichment workflows (Clay), building multi-source data waterfalls that give our SDR and AE teams a measurable competitive advantage. Evaluate and evolve enrichment and orchestration tooling as the landscape shifts, ensuring we're always leveraging best-in-class capabilities rather than locked into a single vendor. Th