Outside
Media
Director,GrowthMarketing
“Director, Growth Marketing at Outside. Skills: Subscription growth, Full-funnel strategy, AI tools. Drive subscription growth. Own full-funnel strategy”
What You'll Achieve.
Increase subscription revenue; Increase total subscribers
Industry & Context.
Data analysis; Testing plans
What They're Looking For.
Must Have
Full-funnel strategy ownership, Identify audience segments, Develop conversion strategies, Maintain reporting framework, Excellent data skills, Thoughtful testing plans, Understand value proposition, Increase subscription revenue, Increase total subscribers, Deep partnership across teams, Foster rapid iteration, Evidence-based decision-making, Test behavioral signals, Test content affinity signals, Test first-party data signals, Develop conversion-oriented experiences, Leverage AI tools, Audience analysis with AI, Creative development with AI, Campaign optimization with AI, Performance synthesis with AI, Team Leadership ability, Interpret data independently, Active AI tool use, Strategy with AI, Analysis with AI, Reporting with AI, Written communication skills, Executive presentation skills
Nice to Have
Experience in fitness brands, Experience in outdoor brands, Experience in lifestyle brands, Design propensity models, Activate propensity models, Design recommendation systems, Activate recommendation systems, Experience with paid media, Budget management experience
What You'll Do.
Drive subscription growth
Own full-funnel strategy
Develop strategies to convert
Maintain reporting framework
Ground testing efforts
Partner with creative teams
Partner with editorial teams
Develop conversion experiences
Analyze audience with AI
Develop creative with AI
Optimize campaigns with AI
Synthesize performance with AI
Interpret data independently
How You'll Work.
Team & Collaboration
Partnership across product; Partnership across editorial; Partnership across finance; Partnership across audience development; Partnership across business intelligence
Communication Scope
Executive presentation
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