7shifts
SaaS
Director,GrowthMarketing
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optimal for Director candidates.
“Director, Growth Marketing at 7shifts. Skills: End-to-end growth function ownership, Building a growth engine for both SMB and MM SaaS, AI-native marketing operations, Leading and developing a growth marketing team, Acquisition and expansion strategy, Budget and target ownership. Own the growth number: CAC, pipeline contribution, self-serve activation, and net revenue retention contribution. Lead and develop a team of 4-5 growth marketers”
What You'll Achieve.
Achieve CAC targets; Drive pipeline contribution; Increase self-serve activation; Contribute to net revenue retention; Build a scalable growth engine; Successfully run both SMB and MM SaaS motions; Hit CAC and pipeline targets quarter over quarter; Lift ARPL through customer marketing
Industry & Context.
Allocate budget between different motions with conviction; Identify and pull the right levers when pipeline mix shifts; Debug tracking breaks; Solve problems with code or automation; Connect activity to revenue without hand-waving
What They're Looking For.
Must Have
8+ years in growth, performance, or demand generation, at least 3 years managing a team of marketers in a B2B SaaS environment, Direct experience running a meaningful annual budget ($2M+) across paid, lifecycle, web, and emerging channels, Experience operating across both ends of the SaaS spectrum: high-velocity, low-ACV motion and traditional MM SaaS motion, Comfort writing code or building automations to solve problems your team can’t get to, analytical instincts, A point of view on positioning, segment priority, channel mix, and operating model
Nice to Have
Restaurant, multi-location SMB, or hospitality-tech experience is a plus, experience in companies that run both PLG and sales-assisted motions in parallel
What You'll Do.
Own the growth number: CAC
pipeline contribution
self-serve activation
and net revenue retention contribution
Lead and develop a team of 4-5 growth marketers
Set the acquisition strategy across various channels
Drive ACV expansion through customer marketing
Build marketing automation systems in partnership with GTM Engineering
Run the AI playbook for the growth function
Manage the growth marketing budget and targets
Build reporting to track spend and return
Optimize channel mix and budget allocation
How You'll Work.
Team & Collaboration
Work shoulder-to-shoulder with GTM Engineering to turn campaigns into systems; Partner with CS and Account Management on cross-sell campaigns; Tight loop with Sales on lead quality, pipeline conversion, and feedback; Tight loop with PMM on positioning, messaging, and segment strategy; Tight loop with the GTM Data team on ICP scoring, intent signals, and attribution
Communication Scope
Communicate strategy and results effectively; Provide clear expectations to team members; Run 1:1s with intent
Process & Methodology
Run a planning cadence that ties weekly execution to quarterly targets, Build the operating model your team runs against, Prioritize the roadmap for GTM Engineering automation
Full Job Description
7shifts is a scheduling and payroll platform designed to help restaurant teams thrive. With an easy-to-use app and industry-specific solutions, 7shifts saves time, reduces errors, and helps keep costs in check for over 55,000 restaurants. Our mission is to simplify team management and improve performance for restaurants, with a long-term vision of creating a thriving restaurant industry through the power of connected & engaged teams. As Director of Growth Marketing at 7shifts, you'll own the growth function end-to-end: pipeline for sales, self-serve activation, and ACV expansion across 55,000 customers. Reporting to the Chief Marketing Officer, you'll lead a team of 4–5 growth marketers across paid, organic, lifecycle, web, and and events, working shoulder-to-shoulder with GTM Engineering to turn campaigns into systems. The job is to build a growth engine that does two things at once: run high-velocity, low-ACV motion that fits how SMB restaurants actually buy, and run targeted, multi-touch MM SaaS plays for the multi-location operators that make up our most valuable accounts. Most growth leaders can do one of those well. We need someone who can run both, allocate budget between them with conviction, and know which lever to pull when the pipeline mix shifts. You'll own the budget, the targets, and the team. You'll set the strategy across acquisition and expansion, build the operating model your team runs against, and partner with GTM Engineering to ship automation that compounds. AI is not a side project here, it's how this function operates: agents that monitor spend, scripts that surface ICP segments, and workflows that personalize at scale. You're hiring builders, and you're building yourself What you’ll do: Own the growth number: CAC, pipeline contribution, self-serve activation, and net revenue retention contribution from customer marketing. You set the targets with the CMO, you allocate budget across channels and team, and ownthe result Lead and develop a team
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